A popular K-Food loved by people of all ages. Tteobokki, which has been loved as a representative food in Korea, is 

a 'popula food' that has indergone repeated transformations according to chaging tastes and trends. 

Recently, Tteobokki is increasingly undergoing various transformations. 

Street food and traditional foods that Koreans love are being introduced to the global market in earnest to capture the tastes of people around the world.

Korean instant tteokbokki is becoming a synonym for HMR food along the consumption trend due to COVID-19. According to the Korea Customs Service, exports of tteokbokki (including processed rice products and rice cakes) in 2020 amounted to USD 54 million, up 56.7% from the previous year. Exports from January to April this year reached USD 21 million as well, up 50.5% from the same period last year. The secret of this popularity is analyzed as the influence of the new consumption trend, or a higher demand for HMR food at home, such as tteokbokki, due to COVID-19. Accordingly, Korea Agro-Fisheries & Food Trade Corporation (aT) also held a K-Food HMR export consultation session from June 29 to 30. There was a high Interest in tteokbokki and rabokki (tteokbokki with Ramyeon Noodles) products in the form of cups or pouches during the consultations. A Korean tteokbokki exporter even signed a business agreement of USD 1.8 million with a buyer from the United Arab Emirates (UAE) to pioneer tteokbokki export to the Middle East. This is a prime example of how the powerful popularity of Korean tteokbokki has continued since last year to the present.

Tteokbokki a hit overseas as the world chows down Korean style.

Tteokbokki, the most representative, scrumptiously spicy Korean food. Many Koreans enjoy making tteokbokki at home and it also became a snack for people around the world. Due to the impact of COVID-19, instant tteokbokki in the convenient HMR (Home Meal Replacement) form is gaining popularity in the U.S. and China. Let’s find out about the popularity of instant tteokbokki, which has emerged as a global snack.

Even tteokbokki, a stir-fried rice cake which a chewy texture and served with a spicy and sweet sauce, is gaining popularity overseas, with some makers more than doubling the number of containers of the product they are shipping to some countries to meet the demand. According to data compiled by the Korea Trade-Investment Promotion Agency (Kotra), exports of rice flour and malt extract totaled at $87.7 million in 2020, up 36.9 percent on year. As tteokbokki does not have its own Harmonized System code, which is commonly used in the export process for goods, it is highly likely that tteokbokki is exported to foreign countries under the two names, rice flour and malt extract, according to Kotra.