Morning Smile Ranch (MSR) is the only ranch in Jeju that has been operating for
three generations since 1975, on the 400m-high grasslands of Hallasan.

The ranch is operated by Lee Sungchul, who was awarded with the Industrial
Service Merit, and Yang Hyesook, a government-designated neo-intellectual farmer.

The cows at MSR graze on the vast meadows and grow up eating organic grass.

Fresh products can only be achieved using honest ingredients.

The cow’s health and happiness is the key to healthy, good-quality milk.
Morning Smile Ranch does its best to ensure the cows’ well-being and comfort.
The fresh milk milked from these cows allows us to produce fresh products.

※ South Korea's only free-range, animal welfare certified ranch.