Korean beverage exports have been steadily on the rise thanks to products that are tailored to the tastes of major export markets such as the United States, China, and Russia. Aloe vera drinks are popular in the Americas, while Japanese customers prefer red vinegar and corn silk tea, and banana milk is a hit in China. Among these, red vinegar drinks have gained significant popularity overseas since 2010, particularly in the health-conscious Japanese market.

Red vinegar drink, characterized by its crimson hue, has about 30% acidity level of regular vinegar. Red vinegar drinks naturally contain various organic and inorganic acids, minerals, vitamins, and nutrients, allowing for easy absorption when consumed. Red vinegar products sold in Korea are available in various fruit flavors and in a more convenient beverage form. Combining flavors such as black raspberry, blueberry, and green apple, these products serve as health supplements and satisfy consumers' tastebuds at home and abroad.
The popularity of red vinegar in Japan is noteworthy, as various red vinegar products can be found on Japan's largest online marketplace, Rakuten. Searching for "red vinegar" on Rakuten easily brings up various Korean products. Brands like Cheongjeongwon's O'food offer an array of flavors, including pomegranate, blueberry, black raspberry, strawberry, grapefruit, and tart cherry. CJ CheilJedang's Petizel vinegar drink, crafted from 100% fruit fermentation, and Samyang's brown rice fermented black vinegar are also available to satisfy different tastes.

Consumers who have tried Korean red vinegar purchased from Rakuten have left positive reviews such as, "It's easy to drink and tastes good even though it's not very sweet. It seems to help with dieting," "I sometimes dissolve it in hot water and drink it like tea," "I like that there are many different flavors to choose from. It's refreshing and delicious to drink with carbonated water in hot summers", "It's pleasant to drink because it's fermented vinegar and it's good for your health because it doesn't contain sugar or artificial flavors."