Korea Agro-Fisheries & Food Trade Corporation (aT) operates a number of online platforms to improve accessibility to information in the agricultural and food sector. Among the most prominent of these platforms are the KATI (a specialized website for agricultural and food export information), the FIS (Food Industry Statistics Information), and The 외식 (Korean Foodservice Industry Information). 1. KATI Agricultural and Food Export Information Platform The KATI platform is designed specifically for Korean agricultural and food exporters, offering a wide range of export-related information in six main categories. The platform provides access to agricultural and food export news, market trend reports, tariff rates, import regulations by country, and more. In addition, it delivers timely insights into global market trends, trade statistics, country-specific regulations, and pressing global export issues. 2.FIS Food Industry StatisticsInformation The FIS provides statistical information covering various areas of the food industry, including food manufacturing, food service, and food consumption. It also offers research reports, publications, and a community function for food industry professionals to share information and communicate. 3.The외식 Korean Foodservice Industry Information This platform specializes in providing foodservice market insights and outlook, foodservice business survey results, foodservice training and seminar information, foodservice industry trends, overseas expansion opportunities for foodservice companies, and reports on business conditions and ingredient purchasing trends. Each platform delivers in-depth information on various topics in the agricultural and food industries and features intuitive interfaces for ease of use. These online platforms play an essential role in enhancing the competitiveness and development of Korea’s agricultural and food industries and provide a foundation for their sustainable growth and development.

Red chili powder, made by drying and grinding red chili peppers, is an essential spice and ingredient in Korean cuisine. It plays a key role in iconic dishes such as kimchi, stews, salads and braised dishes, imparting a distinctive spicy flavor. For Koreans who grew up eating kimchi, dishes seasoned with red chili powder hold a special place in their hearts. This deep connection is particularly evident during the winter kimchi-making season, when families seek out the finest red chili powder, knowing that its quality and quantity significantly affect the flavor and overall quality of their kimchi. In Korea, regions such as Sunchang and Cheongyang are known for producing the highest quality red chili powder. In Japan, the growing popularity of Korean cuisine, driven by the Korean Wave (Hallyu), has led to the increased use of Korean red chili powder. Korean food is now widely available in Japan, with many restaurants in Koreatowns using authentic Korean ingredients, including red chili powder. Unlike Chinese red chili powder, which is prized primarily for its heat, Korean red chili powder boasts a more complex flavor profile that balances heat with subtle sweetness. This nuanced flavor has earned Korean red chili powder a premium reputation among Japanese consumers. As kimchi consumption continues to grow in Japan, more consumers are turning to Korean red chili powder for its bold and authentic flavor. Korean red chili powder is also readily available on Japanese online marketplaces such as Rakuten and Amazon Japan. Popular brands include Chung Jung One’s Taeyangcho Red Chili Powder, Jongga’s Domestic Red Chili Powder, HanSaeng’s 100% Korean Red Chili Powder, and Sempio’s Red Chili Powder. Customers who have purchased these products often leave glowing reviews such as, “I ordered this to make my own kimchi. It tastes excellent” and “It adds a vibrant color to my kimchi and has a pleasant aroma with a mild, smooth heat.”

Food upcycling is the process of creating new products or items by reusing otherwise discarded or unused food ingredients. Unlike traditional recycling, which repurposes materials at a similar value level, upcycling transforms these ingredients into new, higher-value products. This approach not only reduces food waste generated during production, distribution and consumption, but also maximizes the use of existing food resources, helping protect the environment and promote a sustainable food industry. In South Korea, the market for upcycled food is expanding in parallel with the rapid growth of the food tech sector, with various upcycled products emerging from the industry. This trend is expected to gain further momentum as consumer awareness of environmental sustainability and value-driven consumption continues to grow. In 2022, the Ministry of Agriculture, Food and Rural Affairs included upcycled food as one of the “10 Core Food Tech Innovations” that the ministry aims to promote. By 2026, a dedicated research and development support center focusing on food upcycling technology and commercialization will be established in Naju. Upcycled food products can be broadly categorized into two main types based on the materials used: those made from food byproducts and those made from imperfect or “ugly” products with low marketability. Examples of products made from food byproducts include RE:HARVEST’s “RE:NERGY Powder” energy bars, which are made by reusing byproducts from beer brewing and Sikhye (traditional Korean rice drink) production, and Pulmuone’s “Earth Diet Tteokbokki,” which are made from tofu scraps and soy pulp. Upcycled products using imperfect products include Bumpy Factory’s “Bumpy Vegetable Pickles,” Korea Pear Agricultural Cooperative’s “Pear Juice,” and Samsung Welstory’s “B. YUMMY” healthy convenience foods, all of which use surplus or discarded agricultural products. Although the upcycled food sector in South Korea is still in its infancy, it holds immense potential for innovative business models. Unlike the highly competitive traditional food industry, the upcycled food market offers a wealth of untapped opportunities. Companies can leverage unique ideas and cutting-edge technologies to gain a competitive edge in this emerging field. As environmental protection and sustainable development become global priorities, upcycled food will undoubtedly play a pivotal role. Both businesses and consumers must actively engage in and support this important initiative.

Celebrated for its exceptional standards and outstanding reputation, Hoengseong Hanwoo is widely recognized as Korea’s premier beef brand. In January 2024, the brand was inducted into the Hall of Fame after winning the Customer Satisfaction Management Award for ten consecutive years. In February, it received the Korea First Brand Award for the eighth consecutive year, and in March, it was ranked first in the Korean Industry Brand Power Index for an impressive 18th consecutive year. In addition to its accolades, Hoengseong Hanwoo achieved the Excellent Livestock Brand Certification for the 19th consecutive year in September 2023, and the National Premium Certification at the Livestock Brand Contest for the 11th consecutive year in December 2023. The brand also topped the Global Brand Competence Index for 12 consecutive years in 2021 and won the National Brand Award for three consecutive years in 2020. The Hoengseong Livestock Cooperative manages every aspect of Hoengseong Hanwoo production through an integrated system that encompasses pedigree management, breeding, slaughter, processing and sales. The premium branding project for Hoengseong Hanwoo began in earnest in 1995, focusing on rigorous pedigree verification. Each calf is individually checked for purity and uniqueness before registration. Only members of the cooperative can purchase these true-breed calves, ensuring the preservation of the highest quality pedigrees through years of meticulous oversight. In addition, the cooperative’s genetic development program advances Hanwoo’s breeding standards by implanting embryos from elite bloodlines, producing true-breed calves and maintaining the brand’s commitment to excellence. Uniform breeding practices and scientific quality management further underscore the superiority of Hoengseong Hanwoo. The cooperative supplies uniform feed and implements consistent management programs to ensure optimal fattening. In addition, the production base for premium steers has been expanded to produce the highest quality beef in Korea. Hoengseong Hanwoo boasts a first-grade beef yield of more than 90%, with 30% of this yield achieving top grade. The cooperative exclusively markets beef from this premium selection, ensuring that only the finest quality reaches consumers. It was also one of the first in Korea to implement a traceability system that tracks every step from birth and rearing to slaughter, processing and sales. This comprehensive approach has solidified Hoengseong Hanwoo’s reputation as a world-class brand representing Korean beef. Over the past five years, the Hoengseong Livestock Cooperative has achieved steady growth. Annual sales were approximately KRW 114.2 billion in 2020, KRW 127 billion in 2021, KRW 138.8 billion in 2022, KRW 130 billion in 2023, and KRW 114.5 billion as of November 2024. During this period, the cooperative managed 1,188 member farms, 52,367 heads of cattle and 5,715 heads of slaughter cattle in 2020; 1,189 member farms, 53,155 heads of cattle and 6,664 heads of slaughter cattle in 2021; 1,171 member farms, 53,697 heads of cattle and 6,953 heads of slaughter cattle in 2022; 1,120 member farms, 51,170 heads of cattle and 6,849 heads of slaughter cattle in 2023; and 1,065 member farms, 48,136 heads of cattle and 6,926 heads of slaughter cattle as of November 2024. On average, the cooperative produces 150 tons of roast beef cuts, 140 tons of bone-in products, 25 tons of jerky, 2 tons of sausages, and 1 ton of tteokgalbi annually. Since the cooperative began exporting to Hong Kong in July 2016 and Cambodia in 2017, it has achieved remarkable results: 5,400 kg worth USD 490,000 in 2020; 6,700 kg worth USD 600,000 in 2021; 5,600 kg worth USD 570,000 in 2022; 2,400 kg worth USD 350,000 in 2023; and 3,500 kg worth USD 340,000 as of November 2024. From 2016 to November 2024, the cooperative exported 47,437 kg of beef to Hong Kong, 268 kg to Cambodia in three shipments between 2017 and 2019, and 99 kg in one shipment to Mongolia.

Oasis Co., Ltd., a fast-growing leader in the Korean delivery market, has established itself at the forefront of voice commerce with the launch of the Oasis Giga Genie Service in August 2022. This innovative service leverages KT’s Giga Genie, the AI speaker with the largest market share in Korea, to provide a seamless grocery shopping experience powered by voice recognition technology. Known as the Oasis Market Voice Shopping Service, it allows users to order fresh produce from local farms simply by speaking. Combining its expertise in dawn delivery and IT development as a food-tech innovator, Oasis was honored with the prestigious Food & Food Tech Award in October 2024, further solidifying its status as an industry pioneer. In its promotional video, a famous Korean actress in an apron looks busy cooking in the kitchen. As she cooks, she effortlessly orders ingredients in real time using voice commands. By saying, “Genie, Oasis Market,” she activates the Oasis Market Voice Shopping Service. The process is simple: with just three basic voice commands - “Add to cart,” “Buy,” and “Pay” - fresh groceries are delivered right to her doorstep by 7 a.m. the next morning. This system allows her to replenish items instantly without interrupting her routine. For example, if she runs out of milk, she can simply say, “Genie, add milk to the cart.” Similarly, if she runs out of eggs while cooking, a quick command like, “Genie, add eggs to cart,” ensures a seamless replenishment experience. Many people find it inconvenient to leave their homes and visit physical stores for grocery shopping. This is especially true for busy homemakers, seniors living alone, people with disabilities, and those with limited mobility. For these groups, Oasis’ voice-activated AI grocery shopping service offers a highly practical solution. While online shopping has become commonplace, it can still pose challenges for those who find it difficult to navigate computer systems or access online platforms. The Oasis service fills this gap by providing an easy-to-use and accessible alternative. In addition, KT Giga Genie subscribers in Korea can use the service without additional membership registration. Delivery information is seamlessly pre-populated using the subscriber’s Giga Genie account details, and payments can be conveniently added to the user’s KT bill or processed through Genie Pay for a quick and hassle-free transaction. Oasis has established itself as a leading food-tech company that offers high-quality organic and eco-friendly products at competitive prices. The company has developed a nationwide order and delivery system, including dawn delivery, same-day delivery, and courier services, to meet customer needs and drive growth. Founded in October 2011 as Woori Networks Co., Ltd., Oasis opened its first offline store in January 2013 and rebranded in June 2017 as Oasis Co., Ltd. The launch of the Oasis Market online platform in 2018 marked a major milestone for the company. By October of that year, the number of offline stores had grown to 31. Its online membership has experienced remarkable growth, reaching 100,000 members by June 2019 and 500,000 members by November 2020, and finally surpassing 1 million members by July 2022. Oasis currently operates the online platform www.oasis.co.kr with an impressive 1.9 million online members. In addition, the company manages 53 offline stores serving 900,000 registered customers. Building on this strong foundation, Oasis has formed strategic partnerships with major companies such as KT, K-Bank and E-Land Retail. The company is also diversifying its business portfolio by expanding into emerging areas such as quick commerce and live commerce. Its sales have surged from KRW 140 billion in 2019 to KRW 470 billion in 2024. The company expects to reach KRW 500 billion in sales by 2025, further cementing its position as a leader in Korea’s food-tech and retail sectors.

The Korea Fruit Industry Expo is Korea’s premier fruit selection competition, with more than 150 entries in 11 categories, including apples, pears, citrus, grapes, kiwis, persimmons, tomatoes, and paprikas, vying for top honors. Judges evaluate the fruit through a thorough quality evaluation, precise measurements, and visual inspection. Best in Category, Excellence Awards, and other awards are given based on several criteria, including appearance, size, color, ripeness, and freshness. In terms of taste, fruits are judged on flavor, sweetness, and acidity, while storage and packaging are judged on shelf life and presentation. Additional points are awarded for quality control during production, adherence to hygiene standards and the use of environmentally-friendly farming practices. Finally, innovation is factored in, including the development of new varieties, growing techniques and packaging designs. In this highly competitive contest, the winning entries almost always achieve near-perfect scores in almost every judging category. Against this challenging backdrop, Eden Farming, located in Hamyang at the foot of Mt. Jiri, has achieved an extraordinary feat: winning the title of Korea’s Best Apple for three consecutive years - 2022, 2023, and 2024. In 2022, Eden Farming’s Shinano Gold, commonly known as the “Golden Apple,” became the first of its kind to win the Excellence Award in the apple category. The following year, in 2023, the same variety won the prestigious Grand Prize, recognized as the best fruit in Korea. This year, the orchard won the Best in Category award for apples. Such a streak of consecutive awards is unprecedented in the Korean apple industry. Eden Farming’s CEO, Oh Seong-seob, attributed this remarkable success to the orchard’s exceptional geographic location at Mt. Jiri, the superior taste and quality of its apples, innovative packaging methods, and commitment to environmentally-friendly farming practices. Eden Farming grows 7,000 apple trees in its 7,000-pyeong (approximately 23,140 square meters) orchard. The orchard uses cutting-edge techniques such as high-density planting, multi-leader training systems, and double-row structures. Over the past five years, CEO Oh Seong-seob has undertaken a transformative overhaul of the farm. This included removing 3,000 12-year-old apple trees, previously dominated by the Busa and Hongro varieties, and replacing them with new cultivars to create a high-density, multi-leader orchard. As a result, Eden Farming now boasts a diverse range of apple varieties, including 3,000 Shinano Gold trees, 1,500 Enbu trees, 1,000 Dahong trees, 700 Arisu trees, 700 Geumhong trees, and 700 Moon Rouge trees. In addition to diversifying its apple varieties, the farm has implemented environmentally-friendly farming practices to improve soil health and immunity. These practices include the use of herbal compost, apple juice byproduct fertilizer, agricultural liquid fertilizer, effective microorganisms (EM), and soil amendments such as sulfur-based products. To address the challenges of climate change, Eden Farming has also installed micro-sprinklers and shading nets to grow healthier, more flavorful apples. These innovative efforts have solidified Eden Farming’s reputation as a leader in the Korean apple industry. Eden Farming’s flagship variety, Shinano Gold (Golden Apple), is a bright yellow apple known for its exceptional balance of sweetness and acidity, juicy texture, and impressive resistance to discoloration. With 3,000 Shinano Gold trees, this variety is the cornerstone of the farm’s production. Another standout variety is the Enbu Apple (Peach Apple), which has the red flesh that inspired its nickname. Celebrated for its rich peach-like aroma and exquisite balance of sweetness and acidity, the Enbu Apple offers a flavor profile that captivates the palate. Although more challenging to grow than other varieties, its unmatched flavor sets a new standard in apple quality. The Moon Rouge Apple, a recent addition whose first crop is expected in 2025, has a striking orange exterior and red-striped flesh, delivering a tart yet sweet flavor profile that sets it apart. In addition to these signature varieties, Eden Farming grows a diverse range of apples including Geumhong, Arisu, Chohong, Dahong, Nagano Shingu and Busa. Together, these nine varieties yield approximately 10,000 boxes of apples annually, generating direct sales of KRW 500 million.

Seasoning sauces made with traditional Korean ingredients such as gochujang and doenjang are driving the continued growth of the K-Source market, bolstered by the global popularity of Korean culture and cuisine. The simultaneous rise of K-culture and K-food is believed to be a key factor in the expansion of the sauce sector. As the world rediscovers the distinctive flavors and aromas of Korean food, the demand for Korean sauces continues to grow. Companies such as Woomtree Co., Ltd. continue to innovate new sauces based on traditional pastes such as gochujang and doenjang, and introduce products tailored to international tastes. Last year, Korean food companies exported USD 384 million worth of sauces. This included USD 241 million for seasoning sauces such as Buldak and bulgogi sauces, USD 111 million for fermented pastes such as gochujang and doenjang, and USD 32 million for other sauces such as ketchup and mayonnaise. Among them, mixed condiments accounted for USD 40 million. Major exports included gochujang at USD 62 million, soy sauce at USD 18 million, doenjang at USD 11 million, and chunjang and ssamjang at USD 20 million. Other major products included mayonnaise (USD 19 million), ketchup (USD 5 million), and mustard and curry (USD 8 million). Seasoning sauces accounted for 62.8% of total sauce exports. Between 2019 and 2023, total sauce exports increased by 48.6%. The export performance for the last five years is as follows: USD 259 million in 2019, USD 322 million in 2020, USD 364 million in 2021, USD 362 million in 2022, and USD 384 million in 2023. In 2023, the largest export markets were the United States with USD 84 million (21.8%), China with USD 51 million (13.2%), and Japan with USD 35 million (9.0%). The number of export destinations also grew steadily from 123 countries in 2020 to 126 in 2021, 124 in 2022, and 139 in 2023. In 2019, total sauce exports were USD 259 million, including USD 159 million for seasoning sauces (USD 125 million for mixed seasoning sauces) and USD 77 million for fermented pastes. The latter included USD 38 million for gochujang, USD 15 million for soy sauce, USD 9 million for doenjang, and USD 15 million for chunjang and ssamjang. By 2020, total sauce exports increased to USD 322 million, including USD 199 million for seasoning sauces (USD 167 million for mixed seasoning sauces) and USD 100 million for fermented pastes. Of these, gochujang accounted for USD 51 million, soy sauce for USD 16 million, doenjang for USD 12 million, and chunjang and ssamjang for USD 21 million. In 2021, total sauce exports climbed to USD 364 million, including USD 237 million for seasoning sauces (USD 201 million for mixed seasoning sauces) and USD 103 million for fermented pastes. This included USD 53 million for gochujang, USD 19 million for soy sauce, USD 11 million for doenjang, and USD 21.5 million for chunjang and ssamjang. In 2022, total sauce exports reached USD 362 million, including USD 237 million for seasoning sauces (USD 197 million for mixed seasoning sauces) and USD 99 million for fermented pastes. Of these, gochujang accounted for USD 53 million, soy sauce for USD 17 million, doenjang for USD 11 million, and chunjang and ssamjang for USD 18 million.

Founded in 1978, Woomtree Co., Ltd. is a leading Korean sauce manufacturer with 47 years of experience in producing spices, premixes, sauces and traditional fermented pastes. The company exports more than 80 kinds of sauces to more than 50 countries, including the United States, Germany, France, Sweden, Italy, the UK, Russia, Thailand, Indonesia, Singapore, Hong Kong, Vietnam, Australia and New Zealand. The number of export destinations reached 45 countries in June 2024. In 2023, Woomtree’s sauce exports reached KRW 6.9 billion, reflecting steady growth, with sales in the first half of this year reaching KRW 3.3 billion. In Korea, Woomtree is recognized as the top player in the fresh wasabi market. Its seasoned dipping sauces are also popular. Woomtree’s fermented pastes are produced using a unique process that sets them apart from competitors that typically rely on rapid high-temperature maturation. Rather, Woomtree ferments and ages its pastes in tanks 3 meters underground at 20-25°C for 20-25 days. This method enhances the authentic flavor of the fermented pastes. In addition, Woomtree does not use malt syrup in its products, which helps preserve the savory, clean flavors for longer without becoming overly sweet. These distinctive fermented pastes are a hallmark of Woomtree’s sauces and serve as the foundation for its signature flavors. The company’s emphasis on differentiation and localization has been a key driver of the growing popularity of Korean sauces in global markets, with Woomtree tailoring its sauces to complement K-Food using traditional Korean fermented pastes. Some of Woomtree’s most popular products include “Naengmyeon Sauce,” “Jjolmyeon Sauce” (for spicy, chewy noodles), and “Noodles & Bibim Sauce,” which can be added directly to cold or chewy noodles without additional preparation. Other customer favorites include “Jeyukbokkeum Sauce” (for stir-fried pork) and “Bulgogi Marinade,” which offer convenient ways to prepare traditional Korean dishes. Export staples such as “Golbaengi Sauce” (for spicy sea snails), “Tonkatsu Sauce” and “Jellyfish Sauce” are consistently in demand. In Thailand, Woomtree’s soy sauce for marinated crab has gained immense popularity and has been localized to suit the region’s hot and humid climate, allowing consumers to easily prepare dishes such as marinated shrimp, salmon or crab at home. The company’s Capsaicin Sauce, inspired by the global craze for spicy Buldak noodles, has become a hit across the Americas and Europe. Just a spoonful adds a fiery kick to any dish. Other popular products such as “Charcoal Grilled Stir-Fry Sauce,” “Strong Mustard Sauce,” and “Strong Wasabi Sauce” also enjoy steady sales. To cater to international consumers, Woomtree has introduced portable and lightweight 120g tube packaging. Health-conscious markets can now enjoy low-sugar options such as Low-Sugar Red Chili Paste, Low-Sugar Gochujang and Low-Sugar Ssamjang (a mix of red chili paste and soybean paste). Beyond traditional Korean sauces, Woomtree has reinvented globally popular flavors such as “Chipotle Sauce,” “Garlic Dipping Sauce,” and “Horseradish Sauce,” giving them a distinctly Korean twist to appeal to diverse palates worldwide.

Sauces, which used to play a secondary role in enhancing the flavor of food, have become essential ingredients that give dishes a distinctive character. In Korea, everyone who loves to cook has their own signature sauces. Even famous restaurants owe much of their distinctive flavors to their house-made sauces. The same ingredients can taste completely different depending on the type and application of the sauce. Remarkably, the creation and use of personalized sauces tailored to the diverse tastes of people has become commonplace even for home cooks and casual food enthusiasts-not just for professional chefs or fine dining establishments. The Korean restaurant GYUBAN is an excellent illustration of this trend. The restaurant is led by Kim Ji-young, a former culinary director of the iconic Korean drama Dae Jang Geum. They offer a seven-course dinner with appetizers and desserts, as well as four main dishes. Two of the dishes feature GYUBAN’s signature sauces, which contribute to their distinctive flavors. The beef bulgogi and grilled deodeok (a Korean root vegetable) are marinated in a special soy sauce that enhances the distinctive umami of premium Korean beef. And the cod is grilled with a red chili paste-based “Gangjeong Sauce” (sweet rice puff sauce) that neutralizes the fishy odor while delivering a deep, clean flavor. GYUBAN’s signature sauces are the perfect balance of depth and clarity that sets the restaurant’s dishes apart. Choi Eun-san gets up at 6 a.m. to make herown breakfast. The girl, who will be a fifth-grader next spring, has been doing this since she was in second grade. With guidance from hermother, a graduate of a renowned French culinary school, Eun-san has developed herown sauces to suit his tastes. Initially, she spent a few months spreading strawberry and blueberry jam on toast, but now she creates herown peanut mayo sauce, which she uses as a dip for toast or Mont Blanc pastries. The sauce is sweet, nutty, and slightly salty, made by combining peanut butter and mayonnaise in a 1:1 ratio with a pinch of salt and a drizzle of honey. For herfavorite chicken drumsticks and grilled beef, Eun-san prefers a spicy and creamy Sriracha mayo sauce, made by mixing Sriracha sauce and mayonnaise in a 1:0.75 ratio. This growing trend of creating personalized flavors with sauce combinations, as seen with Eun-san, highlights the expansion of the global sauce market. Health-conscious Millennial and Gen Z consumers are increasingly inclined to make their own sauces with pre-made products such as traditional Korean gochujang (red chili paste) and ganjang (soy sauce). In particular, the global popularity of spicy Korean dishes such as tteokbokki (stir-fried rice cakes) and ramen has fueled interest in bold and fiery K-Sauce flavors. As the world increasingly appreciates the distinctive flavors and aromas of Korean cuisine, international demand for K-Sauce products created by Korean companies continues to grow. Established in 1978, Woomtree Co., Ltd. holds the largest domestic market share in fresh wasabi. Leveraging its expertise in producing traditional sauces such as soy sauce and red chili paste, the company now produces more than 80 Korean sauces, including Meat n E Sauce, Meat n Roasting Sauce, Spicy Chicken Feet Seasoning, and Matjjang Tteokbokki Sauce. In particular, Woomtree has successfully localized its sauces for international markets, such as Soy Sauce for Marinated Crab in Thailand and Capsaicin Sauce in Indonesia. Other popular products, such as Samyang Foods’ Buldak Sauce and Kyochon Chicken’s K1 Hot Sauce, made with Korean-grown Cheongyang peppers, are also rooted in traditional Korean condiments. Last year, the domestic K-Sauce market was estimated at approximately KRW 3 trillion, with exports reaching USD 384 million to 139 countries.