Seongsan Sunrise Peak NH, boasting over 3,200 members, was founded in 1957 and renamed in 2014. In November 2021, they were honored as the nation's premier export organization of Jeju winter radishes and received the prestigious KRW 500 billion Financial Asset Achievement Tower Award. Seongsan Sunrise Peak NH was ranked the 3rd best agricultural cooperative in the country in the rural type 1 group based on last year's comprehensive business evaluation. In September 2023, Korea Radish Export Co., Ltd. was established as a comprehensive export organization. Besides the famous winter radish, Hallabong (Jeju Orange) joined exports in 2019, with the United States and Canada as main export destinations.

Hallabong, cultivated in Seongsanpo, Jeju Island, stands out for its exceptional quality, thanks to the pristine natural environment of Jeju. Samdasoo, sourced from groundwater on Jeju Island, represents Korea's quintessential water, boasting purity and deliciousness due to its origin in the volcanic lava fields. The fruits of Jeju Island thrive on this water, and Seongsan Sunrise Peak NH's Hallabong is the epitome of excellence. Hallabong is a natural product nourished by groundwater, the finest living water, and the island winds surrounding the sea. The subtropical climate, ranging from 15-35 degrees, is ideal for its cultivation.
Seongsan Sunrise Peak NH's domestic shipments of Hallabong in 2019 were 55,631 units, 66,718 kilograms, with a sales value of approximately KRW 260 million. The 2020 harvest was 58,986 units, 65,136 kilograms in weight, with a sales value of KRW 300 million. The 2021 crop was 112,384 units, weighing 120,304 kg, with a sales value of KRW 630 million. In 2022, 73,056 units were shipped with a weight of 85,499 kg and a sales value of KRW 350 million. In 2019, 24,216 units were exported with a value of KRW 99 million. In 2020, 50,790 units were exported for KRW 190 million. The harvest was the best recently, but domestic prices were favorable. In 2022, 30,600 units were exported for KRW 120 million.

Seongsan Sunrise Peak NH consists of a group of 10 farmers who collectively produce Hallabong under the cooperative. Oh Won-young, who served as a director of the cooperative at its inception, now holds the position of chairman. The member farms have an average Hallabong cultivation area of 1,000 square meters. Chairman Oh earns about KRW 200 million annually from both Cheonhyehyang and Hallabong. He cultivates approximately 25,000 kilograms of Hallabong on approximately 1,500 square meters of land, with Cheonhyehyang cultivated on a similar scale. Chairman Oh switched to growing Hallabong 20 years ago after more than three decades of citrus farming. A native of Jeju, he lives on the island and works with his wife on the farm. Hallabong is typically harvested from late December to February.

With an average of 47 Calories per 100 grams, Hallabong has fewer calories than apples, pears and kiwis. Its high sugar content, juiciness and tender flesh make it a delicious treat. Rich in vitamin C, it helps fight fatigue and prevent colds, and is primarily grown on Jeju Island. The inner bark is rich in hesperidin, which may help prevent arteriosclerosis and high blood pressure. The outer bark, on the other hand, is rich in limonene, known for its soothing and anticancer properties. The peel can be dried, boiled, and brewed for additional health benefits.