K-Food Newsletter

WEMEET: Pioneering Plant-Based Chicken and Convenient Meal Options
Date
2024-03-19 16:24:11
Hit
140
Email

Chicken emits about a quarter of the greenhouse gases produced by the same amount of beef, but 11 times more than beans. In addition, the process of raising chickens can pollute water and soil and lead to outbreaks of infectious diseases. To address these issues, "plant-based chicken" has emerged. WEMEET cultivates mushroom mycelium and produces plant-based chicken meat and processed products through tissue structuring. It is the first mushroom-based chicken made with domestically grown shiitake mushrooms.
WEMEET produces raw meat which is as versatile as beef. It can be used in a variety of cooking methods such as deep frying, steaming, pan frying and grilling, preserving the unique taste and texture of the mushrooms. WEMEET products provide balanced plant-based proteins using mushrooms, wheat, potatoes and natural ingredients such as onion and garlic, without chemical additives.

 

Founded in April 2021, WEMEET has emerged as a notable player in the alternative chicken market, particularly known for its focus on nugget-based products. Using advanced high-moisture alternative meat production techniques, the company has successfully developed a range of 100% plant-based chicken alternatives. In addition to its core offerings, WEMEET also produces a variety of convenient, ready-to-eat options. Expanding their reach globally, WEMEET began exporting their products to Australia and Hong Kong in February 2023. Their achievements were underscored by their impressive 2nd place ranking among more than 500 global alternative food companies in the prestigious Big Idea Food Competition APAC held in September last year.
 

 

WEMEET's key products include Fried Chicken, which debuted in May 2021, as well as offerings such as Guobaorou (sweet and sour pork), Mushroom Fillets, and Chicken Rice Bowl. These products, available in microwaveable chicken form, feature a dense texture and tender consistency without the typical bean-like aroma or digestive discomfort often associated with soy protein. In January 2022, WEMEET expanded its product line to include wraps, patties, Chinese chili chicken and masala chicken. In January 2023, they introduced WEMEET Kebab kits, followed by three varieties of Cupbap (cup rice) in July that year.

 

 

As of 2024, WEMEET supplies 112 F&B outlets, catering services and institutions. With its proprietary tissue structuring technology, WEMEET's products have a texture similar to meat muscle tissue, providing a taste and feel similar to real meat. Their products are high in protein and fiber content, cholesterol-free and low in fat. This makes them an ideal choice for consumers looking for diverse food alternatives. With features such as a high protein content comparable to chicken breast, which meets the adult recommended daily intake standards, and an average fat content of less than 15% compared to traditional chicken products, along with zero cholesterol characteristics, WEMEET effectively meets the varying needs of health-conscious consumers.

 

 

'WEMEET: Pioneering Plant-Based Chicken and Convenient Meal Options' 저작물은 "공공누리 2유형 출처표시 + 상업적 이용금지" 조건에 따라 이용할 수 있습니다.