K-Food Newsletter

Multi-Beverage Producer, OKF
Date
2024-02-17 20:21:44
Hit
162
Email

OKF is a mid-sized company specializing in the production of a wide variety of beverages. Approximately 750 types of beverages are exported to more than 180 countries worldwide, including the United States, Europe, Central and South America, the Middle East and Africa. The company has a 76% aloe beverage market share, making it a major player in the global beverage market. Established in 1990, the company currently holds a significant position, capturing 76% of the global aloe beverage market with a product portfolio of up to 500 aloe-infused products. Among these, the flagship product, Aloe Vera King, is the most popular.

 


In the early stages of product development, aloe was primarily known for its cosmetic applications, and a prevailing perception suggested that it might introduce a bitter taste, limiting its inclusion in beverages. To counter this perception, the company spent three years experimenting with 18 different raw material combinations. They successfully developed a product that met the public's taste while preserving the health benefits of aloe. At the same time, the company earned global certifications such as ITQI, Beverage Innovation and American Masters. This commitment culminated in 12 awards at the prestigious "Monde Selection" food awards in 2009, 2013, 2016, 2018, 2019 and 2020, underscoring the exceptional quality of the product.

 


The company's success in securing a large number of partners and distributors around the world can be attributed to its active participation in more than 50 overseas trade shows each year since the early 2000s. These initiatives have facilitated the introduction of aloe beverages to global consumers, creating awareness of unique and healthy fruit and vegetable beverages. A key success factor has been the customization of products for each region and market, coupled with the adaptation of beverage packaging according to income levels to match local market preferences. In addition, obtaining Halal food certification facilitated entry into the Middle East market. As the popularity of the aloe drink grew, diversification efforts were made by incorporating aloe into various fruit blends such as mango and blueberry, which differentiated the products in the market. Notably, the company achieved a significant milestone by becoming the first in the Korean food industry to receive a Walmart Factory ID. To further promote competitive Korean products overseas, the company is developing and popularizing non-aloe products, including amino, beauty, ion, specialty water and sparkling juice.

 

 

In line with the mission of "Overseas Korean Food", OKF is dedicated to raising awareness of Korean products through a variety of beverage offerings - the company strives to be a driving force in showcasing and promoting Korean products worldwide.

 

 

'Multi-Beverage Producer, OKF' 저작물은 "공공누리 2유형 출처표시 + 상업적 이용금지" 조건에 따라 이용할 수 있습니다.