K-Food Newsletter

Dr. Holi Pet: Korea's Premier
Date
2023-12-27 09:03:32
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265
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FoodMaster Group Co., Ltd. specializes in manufacturing, selling, and exporting pet milk, dairy products and beverages. Its flagship brand "Dr. Holi Pet" has been recognized as Korea's leading "Brand K" and holds the exclusive patent for the production of pet milk in Korea. The product range includes pet milk and related products such as cheese and pudding, which are sold in over 10 countries worldwide. These countries include Korea, Vietnam, the United States, Cambodia, Australia, the Philippines, Hong Kong, Thailand, and Singapore. Notable products within this line include Dr. Holi Pet Milk, Pet Cheese Nutrition, Dr. Holi Lactic Acid Bacteria 550, and five varieties of Dr. Holi Pudding. These products are low in fat and calories and are made with reconstituted milk. They are lactose-free, aid in digestion and absorption, and are classified as human-grade products made with the same process and ingredients as 100% human milk.

 


The company was founded in February 2017 and introduced Korea's first low-fat pet milk, Dr. Holi Pet Milk, in July. The first six varieties were available in November at Daiso, Korea's largest household convenience store. It entered the shelves of E-Mart in December, and within six months of its launch, cumulative sales surged to 300,000 units. The product gained broader visibility, reaching Shinsegae Department Store and Lotte Super in January 2018, GS Home Shopping in February, Olive Young in May, and Home & Shopping and Home Shopping in June. By September of that year, cumulative sales had reached an impressive milestone of 1 million units. In January 2019, the company took an important step by establishing a joint venture factory in Weihai, China. In July that year, the company expanded its reach by entering Lotte Mart and launching online sales on Alibaba and Amazon. In addition, in September of the same year, CJ Home Shopping began selling pet milk, the first time such a product was offered on the Korean platform. The company's development team consists of a professional faculty with expertise in dairy processing, pharmacy, and veterinary medicine with 28 years of experience. The company is registered with the US FDA and holds USDA certification.

 


In October 2018, the company introduced Korea's first lactic acid bacteria milk for pets, Dr. Holi Pet Milk Lactobacillus Milk. This innovative product contains glucosamine and seaweed calcium to support joint and bone health, and boasts enhanced physiological activity by including natural minerals and multivitamins. Following this success, the company launched Dr. Holi Pet Milk Red Ginseng Milk in June 2019, introducing additional health benefits. In April 2020, the company made history with the global launch of Dr. Holi Pet Cheese Nutrition, a groundbreaking product in the pet food industry. In March 2021, the company launched Korea's first baby cat milk, Kitten, which addresses the unique nutritional needs of young cats. The company introduced two varieties of Dr. Holi Pet lactic acid bacteria products in May. In March 2022, the product line was expanded to include goat milk pet milk, which caters to different preferences. Then, in November 2023, they proudly launched Korea's first pet pudding, Dr. Holi Milk, along with five varieties of cheese pudding.

 


The product range also includes Pet Water, which is fortified with mineral-rich, deep-sea water to provide quick hydration and aid in recovery from surgery or illness. In addition, pet nutrients are available in the form of Dr. Holi Pet Cheese Nutrition and Dr. Holi Lactobacillus 550, which contribute to the overall well-being of pets.
Dr. Holi Pet Milk offers a range of features tailored to each product. The baby formula, designed for children under 1 year of age, contains colostrum to strengthen the immune system and promote immune balance. The adult product, for ages 2-7, contains natural minerals and multivitamins to support the nutritional balance needed during growth. For ages 7 and older, the senior product focuses on improving bone and joint function by incorporating seaweed calcium and glucosamine. Products like Caramel Milk and Vanilla Milk are versatile options for people of all ages. These low-fat products feature delicious caramel and vanilla flavors. Lactic Acid Bacteria Milk is infused with 10 mg (approximately 55 billion) heat-treated lactic acid bacteria and natural mango flavor. Red Ginseng Milk contains red ginseng concentrate to support the immune system. Cat Milk contains taurine, an essential amino acid for feline companions, while Kitten Milk is specially formulated for kittens under one year of age. The latter contains colostrum and pollack extract and is enriched with 20 billion heat-treated lactic acid bacteria to meet the unique nutritional needs of young kittens.

 

'Dr. Holi Pet: Korea's Premier' 저작물은 "공공누리 2유형 출처표시 + 상업적 이용금지" 조건에 따라 이용할 수 있습니다.