Korea has a long tradition of eating tteokguk (sliced rice cake soup) on New Year's Day, symbolizing the transition to a new era. It is also enjoyed as a regular meal in everyday life. Tteokguk, a Korean dish made by boiling rice cakes in water, has significance for both the first day of the New Year and the Korean New Year. The main ingredient, tteok, is made from rice, and the broth of tteokguk can vary slightly depending on the region. While beef bone broth is common, some places offer chicken or anchovy variations.

Baekje Co., Ltd. is a leading agricultural corporation that specializes in the commercialization of tteokguk, a representative Korean New Year delicacy that is widely distributed domestically and internationally. The company's main product line includes tteokguk, rice noodles and cold noodles. In 2011, the company's "Our Rice Instant, Tteokguk" product was recognized as one of the top 10 processed Korean rice products. Sales of Instant Tteokguk alone reached KRW 2 billion annually. One of the company's notable strengths is its exclusive use of locally produced new rice. Rice cakes are generally produced within one week of rice milling. A distinctive feature is the company's accumulated technology for storing processed rice at room temperature since the early 2000s. Tteokguk made from Korean rice is exported to international markets, including the United States, Japan, Europe, and Central and South America.

Baekje's instant tteokguk is made using the traditional siru (steamed) method. Unlike rice cakes cooked under typical conditions, the stickiness varies due to the use of rice cake steamers. The company's secret to preserving the authentic taste lies in its commitment to using rice cake steamers, which require the utmost effort in the production process. The rice is treated at high temperatures, resulting in a soft texture for the rice cake. By emphasizing the delicate grinding process to produce powder, the tteokguk can be prepared in just 2 minutes by adding hot water. The company boasts the highest level of rice-processed food production technology in the country, and its rice cake soup is particularly unique. Founded in 1978, Baekje Co., Ltd. has achieved significant milestones by winning the USD 1 Million Eport Tower in 2006 and the USD 3 Million Export Tower in 2008. In 2014, the company also received HACCP certification for rice cakes.

The company participated in overseas food fairs such as FANCY FOOD in New York, USA, in June; Western Food Service in LA, USA, in August; FINE FOOD in Sydney, Australia, in September; and CIIE in Shanghai, China, in November. Last year, sales reached KRW 31.2 billion. In 2019, sales were KRW 22.1 billion, with exports totaling KRW 2.95 billion. In 2020, the company achieved sales of KRW 26 billion and exports of KRW 2.7 billion. In 2021, we exported KRW 2.64 billion with sales of KRW 29.5 billion, and in 2022, we exported KRW 2.8 billion with sales of KRW 31.2 billion. Notably, rice cake exports accounted for 16% of the total in 2022.