Kakao Co., Ltd., South Korea's leading platform, organized a special sale of 106,500 fresh flowers on five occasions to promote the flower consumption culture. The goal is to connect flowers sold at auction houses with consumers and promote flower consumption. The Department of Smart Horticulture Science at Andong University has developed a system that uses artificial intelligence (AI) and computer vision technology to analyze and predict the optimal period for enjoying flowers and potential disease outbreaks during cultivation in real-time. Physiological and pathological conditions of flowers that are invisible to the naked eye are detected and trained using AI. This development is expected to make a significant contribution to the supply of healthier and more beautiful flowers at home and abroad. FlaSystem is an IT-based comprehensive flower platform company with the largest market share in the online flower market. They have signed an agreement with a platform that has the largest number of subscribers among office workers in Korea, establishing a service that allows users to easily give flower products as gifts.
Flowers have become a major industry. Last year, 7,134 farms were involved in the domestic flower industry, cultivating flowers and trees on 4,229 hectares of land. The industry achieved domestic sales of KRW 500 billion and exports of more than USD 10 million. In line with the growth of the domestic flower industry, the Korea Agro-Fisheries and Food Trade Corporation recently organized an event to help flower and tree consumers rediscover and become familiar with the cultural value of flowers. The "2023 Yangjae Flower Festa" took place  from November 3 to 5 under the theme "Blooming the Earth". The event was a valuable opportunity to experience the value and culture of flowers and trees in everyday life, and attracted about 15,000 visitors.
In 1961, six farms in the Hoewon-dong area of Masan City became the first in Korea to start commercial chrysanthemum cultivation. This area was the first to export chrysanthemums to Japan in 1972. The Chrysanthemum Festival is held here every year, and this year marked the 23rd edition. A chrysanthemum field was created for the festival, with over 100,000 flowers covering an area of 25,000 m2 from late October to early November. About 697,000 people visited the festival over 10 days. The Gyeongnam Flower Research Institute, which supports flower farmers in the region, has developed and distributed 342 varieties, including chrysanthemums and roses, since 1997. Recently, they have developed heat-resistant chrysanthemum varieties with abundant beautiful flowers that bloom early and last a long time. There are about 10 varieties of cutting chrysanthemums and about 20 varieties of cut flower chrysanthemums with abundant branches and flowers. In addition, 15 new varieties of fast-growing roses and twigless roses have been introduced.
By 2022, the National Institute of Horticultural and Herbal Science has developed 860 varieties of 23 major flower crops, including chrysanthemums and roses. Efforts to develop and disseminate cultivation technologies for varieties developed by national organizations and local governments have increased the penetration rate of domestic varieties of major flower species to 28.1% by 2022. Hyundai Rose won an award at the 2016 American Rose Selection (AARS) for its Postiana variety. At the 2023 Seoul Garden Expo, it gained popularity as a standard rose grown on 30-50 year old briar rootstock. They are also developing high-quality rose varieties suitable for domestic environments and resistant to pests and diseases. Everland has also successfully developed its rose variety Everose.

Gone are the days when flowers and trees were used only for special occasions. It is now common to decorate and share spaces with flowers or pots in everyday life. This has developed into a flower culture that adds depth to life, brings joy and beauty, and rediscovers the value of flowers and plants. The government, high-tech platform companies and flower farmers are all keeping pace with these mature changes in consumer behavior.