UNIONE Co., Ltd. was established in 2016, initially focusing on exports to Singapore. Driven by the goal of introducing Korea's unique and delicious food to the world, the company actively promotes representative Korean street foods, including instant tteokbokki, kimchi, and red pepper paste, to overseas countries. All products have received Halal certification, and the company currently exports Korean food products to 10 countries, including Vietnam, the Philippines, Malaysia, and Indonesia. Korean food' has been selected as the main export product. Although Korean ramens, drinks, and snacks are well received by overseas consumers, diversifying the product line was a major challenge. However, the company consistently thought about how to make Korean food easy to introduce. Among the menu items preferred by travelers visiting Korea, the focus was on spicy products that represent the distinctive taste of Korea. After conducting surveys and tests, the company decided to develop the product.

In particular, the company found that tteokbokki, kimchi, and gochujang (red chili paste) were quintessentially Korean products that could not be easily imitated, thus eliminating overseas competitors. The strategic markets were Malaysia and Singapore, known for their preference for halal products among Southeast Asian regions familiar with Korean Wave culture. Although halal product certification presented a high technical barrier to entry, the company believed there was an obvious demand, so it focused on it. The company found a manufacturer with halal specifications, set common goals, and after extensive research and development, obtained halal certification for all major product groups. Product exposure was maximized by participating in halal trade exhibitions at home and abroad, and by entering duty-free shops at Incheon Airport. Currently, the company exports its products to Malaysia, Singapore, Brunei, Kuwait, Abu Dhabi and Bangladesh.

UNIONE's main product is a cup tteokbokki that is easy to cook. Made from rice, it is gluten-free and GMO-free, which sets it apart from other products. The "Miga" brand includes Original, Pink Rosé, Fiery Hot and Fiery Rosé. While tteokbokki is well known in Southeast Asia, it faced a lack of awareness in the Middle East. To address this, the company participated in various trade shows and introduced the ingredients to buyers by comparing them to spicy sauces from each country. By showcasing the gochujang sauce for tteokbokki, which is versatile for steamed or stewed dishes, and positioning it as a "Korean version of noodles" made with spicy rice cakes, the company made the concept of tteokbokki more familiar. Despite challenges in the distribution market and a decline in exports after the pandemic, participation in various overseas fairs led to long-term exports with Kuwaiti companies in 2020, resulting in a remarkable increase in sales from USD 13,722 in 2020 to USD 197,654 in 2021 - an increase of about 14 times. UNIONE continues its commitment to promote K-FOOD on the world stage by offering halal-certified rabokki (instant stir-fried noodles) and tteokbokki in small, single-serving packages.