K-Food Newsletter

Innohas: Revolutionizing the Global Plant-Based Meat Market with Authentic Korean Flavors
Date
2023-09-20 12:54:03
Hit
303
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Innohas Co., Ltd. was established in November 2021, and started to supply its own developed plant-based meat private brand products to major distribution channels in the U.S. Within just 2 months of its establishment, the company achieved nearly 300 million in sales. In 2022, its revenue reached approximately KRW 5.6 billion, and by July 2023, cumulative sales for 7 months approached KRW 6 billion. This year, sales are expected to exceed KRW 10 billion. About 80% of these sales come from exports, with the U.S. accounting for more than 90%. The company plans to strengthen its cold chain distribution this year. After the first factory in Jeongseon, Gangwon Province, the second factory in Jecheon, North Chungcheong Province will be completed in September. This second factory, designed as a “Greener Food Factory”, has separate production lines for plant-based beef, chicken and pork and is equipped with automated mass production facilities. With the completion of the second factory, production capacity will increase sixfold. Innohas has also obtained Halal certification and plans to enter the Halal market in 2024, aiming for an IPO in 2025.

 

 

 

 

A renowned editor-in-chief of a popular U.S. food magazine once pointed out, “Innohas plant-based meat products” are indistinguishable from real meat. Their plant-based meat doesn't have the typical beany odor of other products. While many alternative meats mask their off-flavors and mushy textures with additives, Innohas uses charcoal to eliminate the odor and has restructured soy protein to closely resemble the texture of animal meat. They also used seaweed-derived natural plant ingredients to improve the texture, achieving over 97% similarity to real meat. They integrated this meat alternative into Korean recipes to create products such as bulgogi and jeyukbokkeum (stir-fried pork). They also shortened the time to market for new products to 45 days, allowing them to expand to markets in the U.S., Australia, Canada, Vietnam, the Philippines, South Africa, and Saudi Arabia. They exported 1,692,308 units of “plant-based beef bulgogi” to the U.S. market in 2022, and 281,432 units of “plant-based beef bulgogi mandu” to Vietnam in the first half of 2023.
The company's “Plant-Based Charcoal-grilled Galbi” was adapted to the domestic market by adding spicy flavors, and two types of "Charcoal-grilled Jeyuk" were launched. The main ingredients of these flagship products are soy protein, rice flour, wheat gluten, cocoa powder, soy sauce, sugar, pear puree, onion, garlic, and soybean oil, and no artificial additives are used. They are available on online platforms such as Naver, Coupang, 11st, and Tomorrow's Meal, and have also started selling at E-land's Kims Club. In January 2023, they launched two products using their plant-based meat: “Charcoal-grilled Galbi Dumplings” and “Kimchi Jeyuk Dumplings”, followed by “Charcoal-grilled Hamburger Steak” in July, which comes with a 100% plant-based steak sauce. The Charcoal Grilled Galbi Dumplings are made with six fresh vegetables, tofu, glass noodles and other dumpling fillings, and the Charcoal Grilled Galbi meat is cut into large pieces for a rich flavor and texture. The Kimchi Jeyuk Dumplings are made with 100% plant-based vegan kimchi and charcoal-grilled galbi for a unique texture and spicy flavor. All of their products are non-GMO, cholesterol-free and trans-fat-free, catering to the general public, flexitarians and vegans alike.

 

 

 


They will soon introduce 7 retail products such as Kimchi Jeyuk Fried Rice and Charcoal Grill Bulgogi Fried Rice, and a total of 18 food ingredient products such as BBQ Pulled Pork. Cranberry Chicken Salad, which perfectly replicates the taste, aroma and texture of chicken breast, will be launched in November in the independent markets of New York City under Innohas' exclusive U.S. brand, Sunrit Foods. Chicken breasts, tenderloins, nuggets and slices of pork belly, stir-fried pork and bacon have also been developed. They are expected to be exported to the U.S. in the first half of next year, and a plant-based K-Gondeure (thistle salad) pasta made with Gangwon Province gondeure will be launched in the second half of the year.

 

 

'Innohas: Revolutionizing the Global Plant-Based Meat Market with Authentic Korean Flavors' 저작물은 "공공누리 2유형 출처표시 + 상업적 이용금지" 조건에 따라 이용할 수 있습니다.