Noodle Lovers Inc. is a noodle specialty company that produces the widest variety of noodles in Korea. The company produces and supplies frozen to refrigerated, dried to fresh noodles, and even includes specialties such as cold noodles and jjolmyeon (spicy chewy noodles), and has an integrated product line that includes garnishes and sauces. Beyond the boundaries of traditional Korean noodles, they are also introducing iconic noodles from around the world to Korea. Last year, the company's total revenue was approximately KRW 140 billion, including KRW 117.3 billion in 2021, KRW 101.6 billion in 2020, and KRW 111.4 billion in 2019. The company was founded in 1993 and started producing dried noodles, accounting for about 10% of the domestic dried noodle market. Its flagship product, frozen noodles, dominates about 35% of the domestic market, while its other noodles have shares ranging from 10% to 30%.

Recently, the company has developed a variety of frozen home convenience products, including frozen meal kits, HMR freezer pack noodles, and frozen container noodles, to promote the export of “noodles loved by Koreans” beyond the domestic market. Some of its signature products include “Pollok Roe Oil Pasta”with spaghetti and sauce, “Bacon Toowoomba”with fresh pasta and sauce, and “Handmade Dongchimi (radish water kimchi) Cold Noodles”, which comes with cold noodles, radish water kimchi, mustard sauce, and pickled radish among a variety of 10 frozen packaged noodles. There are 14 types of frozen packaged noodles, including “Traditional Korean Japchae (stir-fried glass noodles and vegetables)” that can be thawed in the microwave for 4 minutes and cooked in a pan for 2 minutes, “Seafood Jjamppong (hot spicy noodles)” that can be eaten immediately after 3 minutes of pot cooking, and “Banquet Noodles” that can be cooked in a pot for 2 minutes. 

The company's competitive edge is its pulling and pressing technology, which produces noodles with a tender and chewy texture. The multiple aging method, in which the noodles are aged several times in pure water, is a unique method of noodle production that combines the rolling pin-pressed method, in which the noodles are kneaded and stretched to soften them, and the hand-pulled method, in which the dough is repeatedly stretched and pulled by hand to produce elastic noodles. The noodles produced by this method are excellent in “chewiness and softness”. 

The company is present in the B2B noodle ingredient supply market and is available through various distribution channels such as online shopping malls, discount stores, convenience stores, and major supermarkets. They are available in offline stores such as Emart, Homeplus and also in online marketplaces such as Coupang, Market Kurly and 11st Street. Naver Mall is directly operated by the company. By establishing a “cold chain system”, the company maintains the best taste and quality by consistently operating frozen and refrigerated conditions from production to delivery and has HACCP and ISO certification. The company is planning to attend the global PB product fair ‘PLMA’ in Chicago, USA this coming November.