The Applease Korea Brewery Co., Ltd, located in Uiseong, North Gyeongsang Province, South Korea, is enhancing the reputation of K-Wine by producing globally recognized apple wine with top-quality ingredients and 30+ years of expertise in production. They source all of the apples they use, more than 230 tons a year, exclusively locally. Uiseong is the best apple growing area in Korea, known for its large daily temperature differences and abundant sunlight, with harvest typically beginning in September to October.

Han Lim-seop, CEO of Applease, which was founded in 1996 as a farmer's cooperative and became an agricultural company in 1998, has been running apple orchards in Uiseong County for generations. While working as an engineer in France in the 1970s, he fell in love with the taste and aroma of calvados made from apples. Upon his return to Korea, he pursued the highest level of apple wine, and after researching and experimenting, he eventually produced and supplied apple wine that was recognized both domestically and internationally.

Their products include Geumgwamyeongju, a brandy product distilled from 100% apple wine aged for 15 years (40% abv); Han's Orchard, which boasts a soft and sweet flavor and aroma from fermenting apples (11% abv); Hebe', a traditional carbonated cider made from 100% apple juice through the natural fermentation process (9% abv); 'Episode', a cider with an ideal blend of additives using apple wine and grape wine as a base and with medium intensity carbonation (3.5% abv); and 'Chateul Soorok', which allows you to enjoy the taste of the fruits by blending apple wine with various kinds of fruit concentrates (14-16% abv). Among these, 'Chateul Soorok' is the flagship product. Unlike mass-produced products that are made by blending alcohol, fragrances, and additives, it is made from apple wine. There are a total of 17 flavors with an alcohol content ranging from 14% to 16% and a bottle size of 360ml. The flavor and mouthfeel are much smoother than other products.

The company's K-Wine is exported to approximately 30 countries worldwide. The export amount is estimated to be KRW 2.84 billion in 2020, KRW 4.95 billion in 2022, and KRW 7.86 billion in 2023. The major importers are the United States, the Philippines, Thailand, Vietnam, Australia, New Zealand, Japan, and China. For 'Chateul Soorok', which accounts for the majority of exports, sales (including exports) amounted to KRW 2.7 billion in 2020, KRW 4.7 billion in 2021, and KRW 7.5 billion in 2022. They were awarded the Three Hundred Million Dollar Export Tower last year. Next is Korea's widely known apple sparkling wine. Hebe, which is made by the natural fermentation of apple juice without filtration, and Episode, which is made by enhancing the sweetness of apple wine and injecting medium-strength carbonation, are available. The expansion of the domestic traditional liquor market and the boom in K-culture and K-food have greatly increased overseas interest.

They are continuously working on developing future export products and expanding export markets. They are strengthening the carbonated production line and plan to expand the export product line with "Episode" and RTD products. They also plan to enter the spirits market by launching new spirits products. The number of export countries is also increasing. This year they have entered the Canadian, Indian and Mexican markets. They are also negotiating to export to countries such as Mongolia, Spain and the United Kingdom. In the beginning, despite the high quality of the product, there were many difficulties in securing a distribution network because apple wine itself was not well known. In 2007, it won the silver medal at the Indiana Wine Review in the U.S., the silver medal at the Los Angeles Wine Review in the U.S. in 2010, and was selected as the official sponsor product of the 2012 PyeongChang Winter Olympics. The company has the Food Safety Certification System FSSC22000 certification and patents for the production method of pomegranate wine (in 2007) and the production method of distilled spirit and soju flavored wine (in 2017).