In 2021, sales of coffee products in South Korea totaled 3.168 trillion won. Roasted coffee topped the
list with a market share of 35.3% at 1.987 trillion won, liquid coffee was second with 34.9% at 1.883 trillion
won, filtered coffee was third with 22.8% at 796 billion won, and instant coffee was fourth with 7.1% at
221 billion won. Since 2018, liquid coffee held the top spot for three years with a market share of 38%, but it
lost ground to roasted coffee in 2021. Roasted coffee accounted for 21.2% in 2018. It remained in third place
until 2020, when its market share increased to 26.2% in 2019 and 26.9% in 2020, reaching the top spot in
2021. This is due to the increasing sophistication of consumers' tastes and the rise of home cafes due to the
COVID pandemic. The proportion of people enjoying coffee at home with a coffee machine jumped from
35% in 2014 to 57.7% in 2022, while coffee premix products, which accounted for 73.7%, fell to 49.7% and
instant coffee fell from 43.6% to 29.8%. 

South Korea exported around 164 tons of non-decaffeinated green coffee beans worth USD939,000 from January to March 2023. It exported 201 tons worth USD1.4 million in 2022 and 283 tons worth USD1.25 million in 2021. Around 2 tons of decaffeinated green coffee beans, worth, USD26,000 were exported in 2022, 0.2 ton worth USD2,000 in 2021, and 0.7 ton worth USD8,000 in 2020. From January to March 2023, around 132 tons of decaffeinated coffee beans, worth USD1.1 million, were exported, compared to 679 tons worth USD4.2 million in 2022 and 609 tons worth USD3.45 million in 2021. Needless to say, much more is imported. In 2022 alone, South Korea imported more than 200,000 tons of green and roasted coffee beans worth USD1.3 billion. Around 47,000 tons, or 23%, came from Brazil, followed by 32,000 tons from Vietnam, Colombia, Ethiopia and the United States. Of the 168,000 tons worth USD640 million in 2018, 152,000 tons were green beans, and 16,000 tons were roasted beans, up from 180,000 tons of green beans and 20,000 tons of roasted beans last year. Of the total exports, 2,000 tons of green beans and 1,000 tons of roasted beans were decaffeinated beans in 2018, and 6,000 tons of green beans and 1,000 tons of roasted beans were decaffeinated beans in 2021.

Increased consumption of coffee at home and the trend toward habitual coffee consumption (56.1%
in 2023) and health-conscious consumers have sparked interest in decaffeinated coffee. Imports
of decaffeinated beans increased from 3,712 tons in 2020 to 4,737 tons in 2021. The number of cafes
serving decaffeinated coffee is also growing. Ediya Coffee, which was the second in Korea to launch
decaffeinated coffee in March 2020, is leading the way with 2,828 stores in Korea as of May 2022,
followed by Starbucks Coffee, which launched the first decaffeinated coffee in Korea in August 2017,
with 1,633 stores. In April 2020, Ediya Coffee, the largest coffee franchise in Korea, opened its roasting
plant, the Ediya Dream Factory, with a capacity of up to 6,000 tons of beans per year. In addition to
beans, the Dream Factory also produces coffee sticks, coffee premix products, and powdered products.
As of April 2023, the company operates more than 3,800 franchise stores. In addition to launching new
products such as coffee premix products and coffee capsules, the company is also increasing the number
of distribution channels through hypermarket and convenience store campaigns.

Ediya Coffee is capitalizing on this trend and expanding its overseas business. In August 2020, the
company launched two new flavors of Ediya Coffee Mix, which generated sales of 3.3 billion won in eight months.
In April 2021, the company also exported its products to Mongolia, Taiwan, Hong Kong and the United States.
Ediya Coffee even opened a brand store on the global store of Tmall, an online shopping mall operated by
China's Alibaba Group. Currently, Ediya exports various products to a total of 19 countries, including Australia,
New Zealand and Oceania. Last year, they expanded their "Coffee Mix" product line to local grocery stores
in Mongolia, selling it not only in retail stores but also in supermarkets They also plan to open the first Ediya
Coffee store in Guam, a U.S. territory, this year, and expand their range of products by opening more stores
in Southeast Asia and North America.