Bebefood Korea Co. Ltd. is a company specializing in infant and toddler nutrition. It was established in
2009 as Hanyang F&D and changed to its current name in 2018. Bebefood Korea is a company that
exports naturally fermented foods using Korean ingredients. The company exported to China for the
first time in 2014, and the following year entered 300 stores specializing in baby food in China. In 2016, it
exported to Taiwan, Thailand, the United States, Hong Kong and Macau. In 2017, the company expanded
its exports to Malaysia, and in 2018 to Mongolia and Indonesia. That year, the company reached the
ambitious level of USD1 million in exports. Exports were also be made to Cambodia in 2020 and Singapore
and Vietnam in 2021. Bebefood is currently preparing to export to Canada and Australia. Bebefood Korea
achieved an export value of USD1.2 million in 2018, USD1.1 million in 2019 and 2020, USD800,000 in 2021 and

USD600,000 in 2022. The company received ISO 22000 certification (food safety management system) in
2016 and ISO9001 certification (quality management system) in 2017. The company also received KMF
HALAL certification in 2021. 

Bebefood Korea's main products are Korean fermented products, including ganjang (soy sauce)
and doenjang (soybean paste), which have a unique nutritional value and taste, and a total of 34 types
of processed foods for infants. Under the slogan "Easy for moms, healthy for kids", all products are made with

more than 95% domestic ingredients. The company aims to use 100% domestic ingredients, but
some ingredients, such as organic sugar, are inevitably be imported. Because the foods are for infants,
the company does not use genetically modified organisms (GMOs) or synthetic additives. They have
been developed in sizes and textures suitable for babies, with recipes tailored for them. The products
have been developed with customized recipes for babies to ensure that the sizes and textures are
suitable for them. Products include Bebefood Zero Seasoning Laver, Bebefood Soy Sauce, Bebefood Rice
Rusk and Bebefood Elderberry Juice, which contains healthy sweet flavors from Korean apple concentrate
instead of sugar. Bebefood Korea has also developed Easy Baby Meals. They have launched low-salt soy
sauce made from 100% Korean beans and baby salt made by blending Korean vegetables with finely
ground Korean sea salt. 

As babies reach the end of weaning, they also crave strong tastes, so they need ingredients with
enhanced taste. That's why Bebefood's main export product category is seasonings. These include
ganjang, doenjang and sesame oil. These products are made with healthier ingredients and contain less
sodium than their adult counterparts. This allows children to get used to healthy flavors from an early
age. The sodium content of all products is minimized and the natural sweetness of the ingredients is
maximized to produce safe foods that are neither too salty nor too sweet. The company has pursued
simple recipes, focusing on making healthy food with a minimum of unnecessary ingredients rather
than adding more. The company has also set up an R&D department to develop its own recipes, and all
employees are involved in evaluating new products. 

Bebefood products are available at major department stores and shopping malls in Korea,
including Hyundai, Lotte, Shinsegae Department Store, E-Mart, the Ministry of National Defense 
Welfare Agency, and Incheon Airport Duty Free. Bebefood soy sauce was once imported into Thailand
by a Thai tourist who visited Hong Kong and found the Bebefood soy sauce from a major department
store by chance. This importation lasted for the past five years. Bebefood is available at local department
stores, major online shopping malls and franchise stores specializing in baby food. Each country has
different preferences; seaweed is popular in China, soy sauce in Taiwan and beverages in Malaysia. In
response, Bebefood is constantly researching to improve the quality of existing export products to
meet local needs and tastes, develop new products and diversify export countries. Most importantly,
they strive to produce products with natural ingredients. While there are global players focusing
on baby products such as Heinz and Gerber, in Korea Bebefood Korea is growing as a global company
offering Korean-style baby and infant products.