K-Food Newsletter

From Farm to Table: The Story of Saedlman Rice and Its Quest for Quality
Date
2023-05-01 17:18:00
Hit
374
Email
gnia@nicednb.com

Saedlman Co., Ltd. exported a significant amount of rice in September 2017, with 16,304kg of regular rice and 35,904kg of the high-quality Golden Queen No.3 rice. Later that year, in December, the company exported another 5,600kg of premium Golden Queen No.3 rice. In March last year, the company shipped 2,000kg of Golden Queen No. 3 rice; in January this year, it shipped 4,560kg; and in February and March, the company shipped 18,000kg and 9,000kg of regular rice, respectively, with a total export volume of 91,368kg, mainly to the US market. Their main rice variety is called 'Golden Queen', which was developed in cooperation with a private cultivator in 2010. Their representative brand is the premium 'Yeji' rice, which was certified organic in 2011. Compared to regular rice, 'Golden Queen' No.3 has a higher glutinousness and a delicious nutty flavor. Saedlman also offers other types of rice in their range, including 'Gireogi-oneun' rice (literally translated as 'rice visited by migrating geese'). They sell only the highest quality rice and pride themselves on selling the best rice in the domestic market, keeping export prices in line with domestic wholesale prices.

 

 

 


The advantage of Saedlman rice is that it maintains the same quality regardless of where it is grown. The same growing environment and techniques produce the same flavor. They have a system of milling the rice every day, and once an order is received, they ship it within three days without aging the rice. Thanks to this system, they have had no complaints from customers for over 20 years. In 2006, they were selected as a Top Rice Test Site and built a state-of-the-art milling factory, Rice Center. In 2012, they changed their company name to Saedlman Co., Ltd. and built a low-temperature storage and nursery facility. Over a two-year period from 2013 to 2014, they completed four 500-ton drying storage silos, which are now operating with a total capacity of 8,000 tons. They are now ready to embark on full-scale exports, with the introduction of an automatic loading system in 2018 and the adoption of agricultural drones in 2020. In April 2022, they were introduced through KOTRA to a long-established grain trader in Europe. The trader initially requested low-cost rice. However, they eventually decided to import their highest-quality rice, "Yeoji," even though it would mean a loss to the buyer. They discussed the basic price and product specifications in May last year and revised the export price in November. From 2023, they are now coordinating the details of packaging, boxes, and design. This will open up new opportunities for them to enter the European market.

 

 

 

 

'From Farm to Table: The Story of Saedlman Rice and Its Quest for Quality' 저작물은 "공공누리 2유형 출처표시 + 상업적 이용금지" 조건에 따라 이용할 수 있습니다.