K-Food Newsletter

Korean Rice: Developing a Regional Brand To Export Korean Rice Worldwide
Date
2023-05-01 17:11:17
Hit
502
Email
gnia@nicednb.com

There is no place in South Korea where rice farming is not important differing only in area, production volume, and variety of rice varieties and brands. In 2022, the rice cultivation area in South Korea reached 727,000 hectares. The largest rice cultivation area in South Korea is South Jeolla Province, which measures 155,000 hectares. South Chungcheong Province ranks second with 134,000 hectares. North Jeolla Province is third with 114,000 hectares. North Gyeongsang Province ranks fourth with 95,000 hectares. Gyeonggi Province ranks fifth with 74,000 hectares. South Gyeongsang Province ranks sixth with 64,000 hectares and North Chungcheong Province ranks seventh with 33,000 hectares. Rice is also cultivated in Gangwon Province, which has many mountainous areas, with a 29,000 rice cultivation area. North Jeolla Province dominates the rice production yield with 547 kg per 10 acres, followed by South Chungcheong Province with 541 kg and North Gyeongsang Province with 540 kg. In 2022, South Jeolla Province ranked first in provincial rice production with 743,000 tons, despite a 5.9% decrease from the previous year's production of 790,000 tons. South Chungcheong Province ranked second with 725,000 tons (decreased by 6.2% from 773,000 tons in the previous year), while North Jeolla Province ranked third with a 4.7% increase in production to 622,000 tons.


The eight provinces of South Korea have their own distinctive rice varieties, such as 'Haedeul' from Gyeonggi Province, 'Chamdream' from North Chungcheong Province, 'Samkwang' from South Chungcheong Province, 'Odae' from Gangwon Province, 'Ilpum' from North Gyeongsang Province, and 'Youngho Jin' from South Gyeongsang Province. Other varieties include 'Gold Queen' grown in Hwaseong, Gyeonggi Province, and Seosan, South Chungcheong Province, and 'Mipum' grown mainly in the inland plains of South Chungcheong Province. 'Chindle' is an environmentally friendly rice variety. It is grown mainly in the southern plains such as Boryeong and Seocheon in South Chungcheong Province. 'Hae-dul' is a local specialty variety grown in Icheon City using farming methods optimized for the region. 'Samkwang' is the representative rice variety of South Chungcheong Province, sold in the Cheongpung Myeongwol Gold brand. The brand is Cheongpung Myeongwol Gold. Asan City's brand is Asan Malkeun, Seosan City's is Tteumbugiwa Hamkke Jaran, and Hongseong County's is Naepocheonae. The flavor of the rice varies depending on the growing environment and the characteristics of the rice. There is also a difference in the brand of the product. 


In the 2022 Nonghyup Brand Evaluation last December, 'Banditburi' rice, a rice brand from Yeoncheon-gun, Gyeonggi Province, ranked first. It competed with rice brands from 139 Nonghyup rice processing centers nationwide. This is the second time it has won, after winning the award in 2018. One representative brand per province was also chosen. Eight different rice brands were selected as winners, including: 'Gimpo Gold' rice from Gyeonggi Province, 'Asapum' rice from Gangwon Province, 'MisoJin' rice from North Chungcheong Province, 'Haenaru' rice from South Chungcheong Province, 'Jipyeongseon' rice from North Jeolla Province, 'Aremi' rice from South Jeolla Province, 'Saeum' rice from North Gyeongsang Province, 'Hapcheon Youngho Jin' rice from South Gyeongsang Province.

 

 

'Korean Rice: Developing a Regional Brand To Export Korean Rice Worldwide' 저작물은 "공공누리 2유형 출처표시 + 상업적 이용금지" 조건에 따라 이용할 수 있습니다.