Granola has become an increasingly popular breakfast option for people around the world,
thanks to its delicious taste and health benefits. In Korea, the sales of cereal have been overtaken
by granola due to the increasing number of consumers who are paying more attention to
nutritional content. This has led to a restructuring of the market with a focus on whole-grain cereal
products. Post and Kellogg, two major players in the cereal industry, have engaged in competition over
releasing new products. Orion, a smaller company, has also been nurturing growth through product
diversification, leading to a 43% increase in sales. It seems that consumers are no longer just looking
for taste and convenience when it comes to cereal products, but also the nutritional value and variety
of options available. This shift in consumer behavior has caused companies to adapt and innovate to
remain competitive in the market. 

Among the many granola brands available in the market, one name that stands out is Granology.
Established in 2015, Granology is a premium granola wellness brand from CEO Son, Won-ik, that has won
the hearts of customers in Korea and beyond. In an interview with Korean grocery shopping website
Market Kurly, Son says that during his time studying abroad in the United States, he became particularly
interested in maintaining a healthy lifestyle. As a result, he often enjoyed quick and nutritious
breakfasts consisting of granola and Greek yogurt. However, upon returning to Korea, Son found it
difficult to find easily accessible and healthy options. This led him to open his own granola business,
Granology. The name Granology comes from the combination of the words "grain" and "ology"
(meaning the scientific study of a particular subject). This reflects the brand's commitment to using
science and natural ingredients to create a delicious and healthy product.

One of the unique features of Granology is its packaging design, which resembles the periodic
table. This design reflects the brand's commitment to science and makes it stand out on store shelves.

Granology offers multiple granola tastes, including Cacaology, Berry Bang Theory, and Cinnamonster.
Customers can choose from B2B packages, monthly subscriptions for individuals that include Greek
Yogurt, and singular purchase in the online store.

The recipe for Granology granola involves roasting the ingredients three times in the oven, using an
eco-friendly air roasting method. This ensures that the granola is crispy and crunchy, while also
preserving the natural flavors and nutrients of the ingredients. The brand uses 100% natural plant based
ingredients, making it an ideal choice for vegans and health-conscious customers.

One of the key selling points of Granology is that it contains no additives and is 100% plant based,
gluten-free, dairy-free, ISO 22000, and Halal certified. This makes it an ideal choice for customers
with dietary restrictions or preferences. 

Granology is available on Amazon and has become a favorite purchase of American customers. 

It is also available on the premium Korean grocery shopping website Market Kurly as well as Coupang
and Naver Store. The brand has also won first place in Korea’s First Brand Design in the granola category
for two years in a row, further cementing its status as a premium granola brand.

In conclusion, Granology is a premium granola wellness brand that's winning hearts around
the world. With its unique packaging design, multiple granola tastes, and commitment to
natural ingredients and science, it's no wonder that customers are flocking to this brand. The consumer
choice of Granology is part of a wider movement where consumers in Korea choose nutritional
content over whole-grain cereal products, it is therefore to be expected that the sales of granola
products will continue to rise.