Dogs and cats between the ages of 7-8 are highly susceptible to cognitive dysfunction syndrome.

Dogs are more likely to develop the syndrome than cats and tend to experience it a year or two earlier.

Unlike cats, which tend to be able to maintain themselves within their own territory, dogs tend to

experience a lot of stress when their environment changes or they are separated from their owner.

BetterPet has developed functional food for the prevention and treatment of pet dementia.

This includes Getdog for dogs and Catyum for cats.

BetterPet extracts the cognitive improvement ingredient from the Korean bellflower, with the
main component which is Platycodon D, a saponin compound with anti-inflammatory, anti-obesity, and
cholesterol-lowering effects.

Other than Swiss-based Purina, BetterPet is the only company in the world to produce pet food
for cognitive dysfunction syndrome. Unlike Purina, which uses chemical ingredients and produces dry
food, BetterPet produces wet food made with natural ingredients. After the first product was well-received
in the domestic market, the company expanded to exports. BetterPet was able to export to Vietnam and
Japan following its initial export to Hong Kong. The company also exported samples to Malaysia and the
United States and is set to expand exports to Russia after completing certification this year and beginning
full-scale exports next year. The company sees great potential in the future. BetterPet plans to release a
new product in the second half of the year that will strengthen kidney function and prevent disease.

Dr. Kim Jwa-jin, the founder of BetterPet, majored in clinical pathology in college, and worked as a
specialist in brain research at the National Defense Science Research Institute and the National Dementia
Research Center. During his doctoral program, he devoted himself to researching materials for the
development of drugs to treat dementia. He has been developing drugs that regulate innate immunity to
prevent and treat dementia. In 2018, he founded the R&D company Procell Company and began to focus
on the pet food business in 2019. Due to an increase in sales, the company established its own production
facilities in 2021 and now produces 70% of its own products, while fulfilling 30% of orders as an OEM.