Korean agricultural products are attracting attention abroad thanks to the popularity of the Korean Wave. This is the same for beverages as well as noodles and sauces that have been in th spotlight. Kombucha is gaining popularity in Southeast Asia as BTS members are known to drink it often for health. Fermented with beneficial bacteria in green or black tea with sugar, Kombucha is great for gaining both health functionality and refreshing feeling. 

#Spotlight on the online market
With the growing awareness of health, interest is also drawn to improving health functions through food. As people pay attention to immunity due to COVID-19, their preference has also shifted to agricultural products that can be consumed naturally instead of nutritional supplements.
Kombucha is especially receiving strong attention as it is known to be effective for diet by increasing metabolism. It is also assumed that Korean Wave has had a significant influence. After BTS member Jung Kook was seen drinking Kombucha earlier during his V App live broadcast, it has emerged as a ‘must-try item’ among fans. V App is an Internet broadcasting platform serviced by Naver, a Korean portal site.
The popularity of Kombucha can also be confirmed online. At Shopee, a representative online mall of Southeast Asia, Kombucha received a 'Prefer' label, meaning a popular product, and its sales reached 52,000 in the post. It is so popular that it has received a rating of 5 out of 5.

#Idols groups also pay attention to health and skincare
How was Kombucha evaluated by Shopee buyers? Health-related keywords such as ‘intestinal health’ and ‘skin beauty’ were the most common, and comments comparing it to existing beverages stood out. One consumer said, “I bought it because a friend recommended it as a weight loss drink, and it's much better than Coke. I liked it because I felt very comfortable and healthy inside after drinking it.” 
Another consumer praised, “I bought a delicious lemon flavor and liked it because it was neither too sour nor too sweet. Now it has become my favorite drink. Much better than an iced tea.” Popularity due to the Korean Wave could also be feltwith unique reviews such as photos of BTS members or videos of TWICE members. Let's check out the real reviews of consumers who have purchased Kombucha.

#Various healthy drinks in Korea
Korean beverages widely known abroad are Coffee Mix, OKF Aloe Vera King, and Banana-Flavored Milk. However, in Korea, there are several healthy drinks that can become 'future Kombucha' if they are preoccupied. It is not right to think they don’t have great quality because they are not famous. A variety of health drinks are available for purchase such as juice made from compressed fresh produce like onions and pomegranates, drinks made with ginseng, and dairy products made from soybeans.