Yuja (citron) has 3 times more Vitamin C than lemon. It is protective against cold. So it is also called as the natural cure for colds. Moreover, it is rich in organic acids and good for preventing fatigue. That’s why Yuja Tea is rising as the next-generation super food. Especially, the Yuja Tea from Korea is widely acknowledged in the world market for its sweet and strong-scented quality. Nokchawon Co., Ltd. is one of the companies that is receiving attention. Nokchawon Co., Ltd., started with green tea business, is now raising public interest on Korean Yuja Tea in the oversea market. 

#Let’s Make The Tea that The Whole World Can Enjoy!
Nokchawon Co., Ltd. is a tea-specialized company established in 1992 with the motto of “Healthy Korean Tea and Beverage Enjoyed with The World.” Nokchawon Co., Ltd. is making premium green tea products with organic green tea leaf raised in its own tea gardens running in Sacheon, Gyeongsangnam–do and Boseong, Jeollanam-do. The signature product is ‘Delicious Green Tea Jakseol’. 
Nokchawon is using vegetable tea bag. Not only the tea bag net, but also the threads and tags are made of biodegradable resin. It is harmlessto the human body. and no environmental hormone was detected. Nokchawon is putting a lot of emphasis on ‘safety’ of the product from leaves to its final products. 
Nokchawon has collaborated with International Relief and Development NGO, World Vision to work on sharing campaign. It has been sponsoring drinking water support project for Africa since 2007. This project has contributed wells as drinking water sources in Africa once a year. It is a part of CSR (Corporate Social Responsibilty), and a motivation that drives the business to thrive in the green tea market.  

Nokchawon has began to be interested in the yuja tea market since 2010. It all started when Nokchawon that has been releasing organic green tea decided to launch organic Yuja tea. Kim Jae-sam, the CEO of Nokchawon recalled, “As the consumer’s attention for organic Yuja tea grew, it became distinguished in the Yuja Tea market. 

#The Secret is Goheung Yuja Grown in the Sea Breeze 
After all, the quality of Nokchawon’s Yuja tea lies in ‘Yuja’. It purchases Yuja from Goheung, Jeollanam-do, the home of Korean Yuja production area. Because a lot of sunshine and sea breeze hit Goheung, Goheung Yuja is not only characterized by its big fruit and rich juice, but also known as the best for its taste and scent. It uses intact Yuja, not a fallen or wounded Yuja. Especially because of the nature of the Yuja tree which has thorns, it requires very particular work to select Yuja with no wound. Nokchawon’s Yuja tea is basically adding Korean honey to this Yuja. It is directly shipped to a processing factory without going through cold storage stage right after the harvest. This process shows why Yuja tea of Nokchawon receives high praise for keeping the natural taste of Yuja. 
 

Nokchawon is producing various Yuja products such as yuja preserves mixed with Yuja (50%) and sugar (50%) ratio, Yuja tea mixed with sweet-smelling mogwa (quince), and Yuja tea added with fresh apple juice. You can enjoy potion-type Yuja tea everywhere since it is individually packaged in liquid state. 

Nokchawon has established and has been operating its processing factory in Goheung from this year. The decision is based on its confidence to raise marketability by processing the high quality Yuja of Goheung on the spot and the judgment that cost reduction can be realized by shortening shipping distance to export port.

#Exporting to More than 30 Countries, and Now to South America 
Currently, Yuja tea of Nokchawon is exporting to more than 30 countries such as Southeast Asian countries including Hong Kong and Singapore, as well as U.S., Japan, Australia etc. Nokchawon Yuja tea in particular has received a favorable review from Paris Food Fair held this year, and said that Nokchawon realized the popularity of Yuja tea when it received attention for its sweet taste and refreshing scent in International Food Fairs recently held in Australia and Japan. Thanks to this popularity, the sales is showing an increasing trend despite the prolonged COVID-19. The analysis from Nokchawon shows more than 15% increase in sale is expected this year compared to last year. 
Nokchawon is also paying attention to a new market. South American and Europe are its new targets. Recently, it is also knocking on the doors of African market. Since Nokchawon is launching various tea-related products with more than 100 types other than Yuja tea, tea marketing suited for local market seems plausible. 
CEO Kim Jae-sam stated, “Nokchawon is launching about 130 different tea products such as corn silk tea, burdock tea and Walnut & almond & yulmu (adlay) tea. I expect these Korean teas to be proudly put on the table of people around the world. I will do my best until that day comes. 

Nokchawon CO.,LTD
Contact : +82-2-597-3949
E-mail : leo@nokchawon.co.kr