K-Food Newsletter

E-Commerce / ‘Ready-to-serve’ in 10 minutes, Korean Home Meal Replacement 
Date
2022-10-26 15:10:22
Hit
616
Email
agrotrade@at.or.kr

 

There are times that we are too lazy and lethargic to do anything. But when we still need to eat, HMR is useful. The types of convenience food have been diversified recently, and products containing the ingredients of fresh agricultural products are released. The same goes for Korea. There are ‘Cupbahn’ a combination of soup and rice, and stew, and Tteokbokki (sitr-fried rice cake) products are very popular on Amazon.

 

# From snacks to stews, Amazon’s ‘best’
Yopokki’s Rabokki (spicy rice cakes with ramyeon noodles) recently ranked 18th Best in Amazon’s Rice noodles list. A cup-rabokki product combining the taste of Jjajang (black-bean-sauce), it received a rating of 4.5 out of 5. Its taste, price, and convenience probably appealed to Amazon consumers.
Other HMR products also received positive reviews from Amazon consumers. The main examples are CJ Cheiljedang’s Cupbahn, which combines instant rice and Jjigae (stew) into one product. Cupbahn has many types of dishes, such as curry, bibimbap, Sundubu Jjigae (soft bean curd stew), and Jjajangbap (black-bean-sauce rice), thus chosen by consumers who want to experience various Korean food. Moreover, Hansang’s Jeonbokjuk (abalone porridge) ranked  90th on Packaged Chowders and Ottogi’s Pork Kimchi Stew ranked 86th on Packa ged Stew. Also, Wang's Bulgogi hot pot soup ranked 54th in Deli & Prepared Foods, drawing attention of Amazon consumers.

 

# Comment full of unique personality, why buy?
According to the purchase reviews of products that ranked high in sales, the main keywords that led consumers’ purchase were preference for Korean food, taste, and storage. HMR products are easy to store, prepare, and eat, and are delicious. A particularly eye-catching evaluation was, “It’s perfect for my son’s school lunch. It is easy to cook and appropriate for my son to eat himself, because he can just simply microwave it.” Another consumer who purchased instant rice said, “Rice is good because it is healthy. It is delicious no matter what kind of meat it is served with.” Other reviews for purchase were varied, such as “cheap but high-quality in taste” and “there are many options to choose from thanks to the variety of Korean food menus.” Let’s check out the reviews from buyers.

 

 

# Enjoy the fun of choosing
There are many other convenient HMR food products in Korea. Seyeon Food’s Japchae is a traditional Korean feast dish turned into a convenient food product. It is suitable for those preferring vegetables food since it has glass noodles and vegetables. There are also companies specialize in selling soup products. At Chamstory, you can purchase Galbitang (rip soup), Gamjatang (pork backbone stew), and Miyeokguk (seaweed soup), which are commonly eaten in Korea. Gamjatang is a spicy stew with pork backbone, so you can eat the meat attached to the backbone. Miyeokguk has recently been spotlighted as a healthy food and is cooked with seaweed, emitting the unique deep taste of seafood.
There are also frozen products. Hearty spoon’s Korean Rice Pancake is a great winter snack and has an excellent sweet taste of the syrup inside. Sunbong Food’s Samgyetang (ginseng chicken soup) is also recommended to warm up and rejuvenate the body from the cold weather in winter.

 


 

'E-Commerce / ‘Ready-to-serve’ in 10 minutes, Korean Home Meal Replacement ' 저작물은 "공공누리 2유형 출처표시 + 상업적 이용금지" 조건에 따라 이용할 수 있습니다.