In Korea, every household stocks at least one package of Mandu (dumpling) in the freezer. This is because Mandu contains meat, Dubu (tofu), and vegetables evenly, is filling, and is simple to make. Recently, the ingredients of Korean Mandu are diversifying more. Mandu with Galbi (ribs), chicken, and Chili pepper has been released, and the Mandu wrapper is getting thinner so that the taste of ingredients can be felt better. Consumers are also paying attention to the evolved Mandu. As in overseas online malls, Korean Mandu products have emerged as star products on Shopee.

#Dumpling?, ‘Mandu’ in Korea
Korean Mandu was once exported under the name Dumpling. Mandu was introduced as dumplings abroad first because the name was little known. But now the name Mandu is no longer unfamiliar. This means that the consumption base of Korean Mandu has expanded. It was ‘Bibigo Mandu’ that drove the popularity of Korean Mandu abroad. Instead of dumplings, they used Mandu, the Korean name, to target overseas markets. The popularity factors are ‘quick cooking’, ‘thin wrapper’ and ‘abundant stuffing’.
Korean Mandu is manufactured and localized according to the success recipe of Bibigo, gaining popularity abroad. Compared to 2017, Mandu’s export amount grew by 155.6% to USD 63.7 million in 2021. Importing countries are also diverse. ASEAN countries took up 24.7%, followed by Japan (23.8%), US (16.6%), Hong Kong (7.6%), UK (5.9%), Germany (3.8%), and Russia (1.8%).

#Delicious and Easy to Cook, Korean Mandu
The types of Korean Mandu listed in ‘Favorite’ and ‘Star’, which means popular products on Shopee, are diverse. Following the existing Meat (gogi) Mandu, there are also more recent products such as Kimchi Mandu, Shrimp Mandu, and Potato Mandu, Hotteok Mandu, Dubu Mandu, and Galbi Mandu.  Literally, it is no exaggeration to say that all Korean Mandu products are popular.
One consumer who purchased Seafood Mandu explained, “Because it takes less time to cook than Gogi Mandu and is better eaten with noodles or soup.” A consumer who bought Bibigo's localized Pork Corn-meat Mandu said, "My child likes the texture of popping corn kernels. This time, I bought it in large bulk.” 

#Enjoy the Fun of Choosing to Eat 
Mandu products by Korean manufacturers other than Bibigo can also be found on online malls. There are Dongwon FNB and Pulmuone, which are also competing with Bibigo in Korea. Dongwon FNB is targeting the market with ‘large, localized’ products, mainly ‘King-sized Mandu’ and ‘Dimsum Cheong Fun’. Pulmuone is reaching consumers with ‘differentiated stuffing’ inside ‘thin wrapper’, such as ‘Hotteok Mandu with Mozzarella’ and ‘Bamboomuone Meat Thin Shell Mandu’.
In addition, Sajo Daerim’s ‘Dumplings Boiled Pork’, Choripdong’s Vegetable dumpling, and Kimchi dumpling with pork are also drawing prominent popularity in overseas online malls.