"One Bottle For Better Sleep," "Sleep Drink, Sleep Natural," and "Good night, Sleep tight" are the catchy slogans for the Sleeping Bottle, a product designed to help you sleep better when you're having trouble falling asleep and to regulate your sleep patterns. This beverage has become popular as South Korea's first sleep aid drink. Since its launch in July 2021, it has sold 600,000 bottles, with 100,000 bottles exported to the United States in October 2022. In May this year, it debuted on the world's largest e-commerce platform, Amazon, enabling shipments to Saudi Arabia, Abu Dhabi (UAE), Canada and other countries through Amazon. This milestone is a critical step for the emerging South Korean sleep specialist to enter the global market. In October this month, a distribution agreement
was signed in Australia and exports have already begun, with further expansion expected next year. Since its initial launch in August last year, it is available in 250 locations across South Korea through the country's largest pharmacy chain, 'Onnuri Pharmacy.' In addition, a U.S. subsidiary was established in November of the same year. 

The Sleeping Bottle is designed to induce sleep and improve sleep quality. It is made with jujube, schisandra, red ginseng, ecklonia extract and tart cherry juice. The inclusion of tart cherry juice successfully addresses the taste issue of the herbal extract 'SB Concentrate.' Ecklonia is known for its ability to improve sleep quality due to its polyphenolic components, including flavonoids and deoxycholic acid. Siberian ginseng is known to reduce stress by suppressing the stress hormone cortisol. The combination of these ingredients forms the core of the Sleeping Bottle product. As a result, they were granted a Korean patent for "Natural Material Sleep Induction and Sleep Quality Improvement" on July 5 this year. Because it uses components derived from natural materials as active ingredients, it doesn't have the side effects associated with synthetic drugs. They have also filed a PCT application in the United States, Europe, Southeast Asia and other regions.

A one-month study of 20 men and women with sleep disorders was conducted at a research institute in November 2021. The goal of the study was to evaluate the actual effectiveness of the product using the Pittsburgh Sleep Quality Index, a globally recognized sleep assessment scale. Over the course of three weeks, the study examined various aspects including reduced sleep latency, increased sleep duration, daytime functional impairment, and sleep disturbance on seven scales. The results showed a remarkable improvement, with the index dropping from 12.29 before consumption to 6.25 after consumption, an improvement of nearly 197%. A lower index score indicates better sleep quality, with "zero (0)" being the ideal score. Careful attention was paid to the design of the product, resulting in a compact 100ml size suitable for in-flight consumption. This design was tailored for consumers who struggle to adjust to time differences

during flights, or who have difficulty sleeping on board.  In June 2022, they achieved global certification registration from the Korean Vegan Certification Institute,

in line with the growing demand from vegan consumers.

In August 2022, the company established a subsidiary in Los Angeles, California, and successfully acquired warehouses and distribution networks, following its debut at the ASD Market Week trade show in the United States. The U.S. trademark registration process, which began with the 2021 product launch, was completed in October 2022. Official sales in the U.S. market began on March 31 of this year. Recently, the company participated in the World Korean Business Expo held in Orange County, California from October 11-14. They also participated in the "2023 SleepTech" event held at COEX from July 7-9 and have completed their entry into the top three major online duty-free shops in South Korea. The product is readily available through various online and offline retail channels, including GS Shop, Coupang, Shinsegae Mall, Kakao Talk Store, Hyundai Department Store and Lotte Department Store. The company is also actively engaged in the development of related products. The future of MUSKA, a venture company that was registered as a sleep-focused company in May 2019, is promising.