In Korea, apples, pears, and persimmons are the most iconic fruits of the country. These fruits have significant cultural significance, are central to various traditional rituals and ceremonies observed throughout the year, and are deeply rooted in the Korean cultural fabric. In addition, peaches, grapes, and tangerines are commonly eaten as desserts and snacks in Korea. These six fruits are Korea's six major fruits. It's a common practice for people to buy these fruits in large quantities on a weekly basis and enjoy them as snacks throughout the week. In the past, obtaining and transporting fresh fruit in bulk was a challenge. Today, the convenience of texting, calling, or ordering online has made it easier than ever to purchase fresh fruit anytime, anywhere.

Sweetness and texture are priorities when it comes to fruit. Excessive rain or extreme heat can result in oversized or burst fruit due to excessive moisture. A warm climate with significant temperature fluctuations and a relatively high orchard elevation is essential to produce the finest fruit. Products such as Golden Apple Eden Farming in Hamyang, Pear Farming Cooperative in Jinju, and Shaiwang Agricultural Cooperative Corporation in Sangju are known for their superior quality. These farms share an altitude of about 5 meters, which ensures excellent wind circulation and remarkable temperature fluctuations. As for the fruit, the younger the tree, the better the taste. Some farmers are willing to sacrifice yield to ensure the highest quality fruit, opting to replace all their apple trees every four years.

As for the apple crop, Fuji is expected to remain stable. However, Hongro, Sugaaru, Yangkwang and Fuji apples are expected to decrease by 4-6%. Gamhong apples are estimated to increase by 7% over last year, and the famous golden apples, known as Sinano Gold, are expected to increase by a remarkable 23%. For pears, Singo and Wonhwang are expected to grow by 3% and 2% respectively, while Shinwha, Hwasan and Golden pear varieties are forecast to grow by 1-6%. Tangerines are projected to increase by 6%, and Cheonhyehyang and Redhyang are expected to increase by 3% and 2%, respectively. For peaches, Yumogye is expected to decline by 1% and Cheondogyehae is expected to increase by 2%, mainly due to new varieties such as Sinbi and Yerodream. Grapes including Campbell Early, Kyohong and MBA are expected to decline by 2-9%. However, Delaware grapes are expected to increase by 3%, and Shine Muscat, Rubyroman, Hongjoo Seedless, and other table grape varieties are projected to increase by 11%. For persimmon, Woonmi and Olnuri are projected
to increase by 11%, while the main variety Buyu is projected to decrease by 4%, and Charang and Early Seochon are projected to decrease by 1% and 8%, respectively. Taechu is expected to increase by 5%.

Korean fruit consumers have slightly different preferences depending on the type of fruit. For apples, they prefer medium-sized apples weighing 150-250g with a rich red color and a balance of sweetness and tartness. For pears, they choose medium-sized pears weighing 550-700g with an intense sweetness and abundant juice. For peaches, they prefer the 300g size with a sweet and juicy texture. Consumers prefer grapes with high sugar content, thin skin and tiny seeds. Tangerines are preferred to have a harmonious blend of sweetness and acidity and should generally have a deep color along with thin skins. For persimmons, medium-sized fruit weighing 250-280g with a firm, crunchy texture are highly prized. For pears in particular, they prefer larger and well-shaped fruits for traditional rituals. For eating, however, they prefer the crisp texture and juiciness of the flesh, with the unique aroma of pears being especially appreciated.