K-berry is a joint organization by producers and exporters with the support of MAFRA(Ministry of Agriculture, Food and Rural Affairs) and the Korea Agro-Fisheries & Food Trade Corporation.

The paradigm of strawberries in Korea is changing from focusing only on its economics to focusing on acceptability, such as nursery management, cultivation management, technical education and freshness maintenance technology. Korean strawberries are being exported to the world amid the fourth industrial revolution and the rapidly changing agricultural and food market and businessoperation are of a virtuous cycle in which strawberry producers and exporters work together.

In line with the evolving agricultural and food markets, not only has K-Berry received GAP certification through the supply, education, production, distribution and consumption but wehave alsostrived to promote the excellence of Korean strawberries in the global market.