In early 2023, Devotion Foods, a company specializing in the research, development, and production of plant-based meat products and related materials, achieved a significant milestone with the independent development of a plant-based muscle fiber material. Building on this success, the company now produces and sells 2.5-generation plant-based meat products and materials that are over 90% similar to real meat. In addition, Devotion Foods has developed and launched a range of plant-based products, including shrimp, pork, and eggs. The company also launched plant-based shrimp dumplings and gyoza last year. Devotion Foods’ products are cholesterol-free and composed entirely of plant-based ingredients, offering a meat-like texture and quality.

Founded six years ago, the company developed plant-based fat, protein, and browning solution materials in 2018. In 2019, they completed SGS food composition and safety tests for their plant-based meat product, Devotion Meat. That year, they also developed technology to maintain and produce the solidification point of plant-based fats. By 2020, they had established a mass-production process for plant-based meat. In 2021, the Eumseong factory was awarded ISO 22000, FSSC 22000, and HACCP certifications for its food safety management systems. In 2022, the company obtained JAKIM Halal certification, registered with the U.S. FDA, and received the European V-Label certification for its Tteokgalbi (grilled short rib patties), minced meat, and other products. In addition, the company was recognized as one of the U.K.’s FOOD TECH 500 companies for two consecutive years, in 2022 and 2023.

Devotion Foods’ core product range includes Devotion Meat, five varieties of Devotion Meat Seasoning Patties, Devotion Plant-Based Zero Cholesterol Original King Gyoza, Devotion Plant-Based Zero Cholesterol Shrimp-Flavored King Gyoza, and Plant-Based Meatballs. Devotion Meat is a soy-based plant-based meat made entirely from plant-derived ingredients. Its plant-based fat composition provides a tender texture, closely mimicking real meat. Unlike other domestic plant-based meats, it is gluten-free and has the lowest calorie and sodium content among local plant-based patties. Additionally, it delivers meat-like juiciness, browning effects, and a rich flavor through the use of natural yeast, which are not commonly found in traditional plant-based meats.

The Devotion Meat Seasoning Patties are crafted from Devotion Meat and feature seasonings that cater to a range of flavor profiles: Spicy Pork Stir-Fry, Bulgogi, Plantar Taco, Herb Salt, and Pork Stir-Fry. The Devotion Plant-Based Zero Cholesterol Original King Gyoza is a 100% plant-based dumpling that substitutes pork with Devotion’s plant-based meat and incorporates eight fresh vegetables, including shiitake mushrooms and onions, following Devotion’s proprietary recipe. The product competes with traditional meat dumplings in both taste and texture. The company also offers a plant-based shrimp-flavored gyoza, made from soy protein, seaweed, and paprika, which mimics the color and springy texture of real shrimp. Devotion Foods also plans to introduce Devotion Plant-Based Meatballs as a convenient, ready-to-cook option.
Devotion Foods primarily operates in the B2B sector, supplying major companies such as Samsung Welstory and F&B businesses, including hotels such as the InterContinental. For B2C sales, they have partnered with offline retailers, including Lotte Department Store branches in Incheon, Bundang and Busan Gwangbok, as well as vegan specialty stores. Their products are also available on online platforms such as Naver Shopping, Coupang, 11th Street, Lotte Mall, and G.S. Home Shopping broadcasts. The company plans to export its products in the second half of 2024. After obtaining Halal certification in 2023, they conducted a trial sale at a supermarket chain in Dubai, which led to three subsequent sales. They aim to expand their product line in late 2024. In October 2023, they launched their products in New York and received positive feedback from U.S. consumers. Devotion Foods is in the final stages of a contract with a company in Los Angeles and is actively discussing export opportunities with companies in the Netherlands, Singapore, the U.K., and Taiwan.