K-Food Newsletter

Korean Snack Market Trends
Date
2024-03-19 16:59:03
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Snacks are convenient treats that satisfy our taste buds with a variety of flavors. They are quick and easy to enjoy in everyday life. In addition to being a quick bite, they serve multiple purposes such as stress relief and energy replenishment. According to At Food Information Statistics System (FIS) statistics, the global snack market size reached USD 507.5 billion in 2022, an increase of 7.5% over the previous year. It is expected to reach USD 539.3 billion in 2023, indicating a continuous growth trend. This rapid growth is attributed to factors such as the convenience of snacking, the launch of diverse products tailored to consumer tastes and preferences, and the emergence of healthier snack options.

 


The introduction of products that offer unique flavors, textures and indulgence has become a trend in the snack market. Collaborations between renowned restaurants or food companies have led to the creation of snacks with specific menu items or flavors, and products with unconventional textures to relieve stress and boredom. In particular, Nongshim, a leading snack company in Korea, introduced "Muktaekkang," which sold over 6 million units within just three months of its release, proving its popularity. In addition, Lotte Mart collaborated with HBAF (nut processing company) and seafood processing specialist 'Sunhae Marine' to launch three varieties of HBAF Alaska Fish Snacks. Crown's potato snack "Awesome" capitalized on its unique texture, presenting a distinctive taste with its geometrically shaped triangles and showcasing the crispy texture of potatoes in a new and differentiated way.

 


With the growing interest in health and wellness, consumers are increasingly choosing snacks that align with their healthy lifestyles. As a result, a new trend known as "healthy pleasure" has emerged, leading to the release of various health snacks that offer high protein, low calorie and sugar-free options. High-protein snacks include Pulmuone's Tofu Chips, Haitai's Snapea Chips made from peas, and Chong Kun Dang's Tastyn Protein Chips. For those who want to maintain a healthy diet while on a diet, products such as Orion's "Oat Digestive" oat cookies and Daesang's "O'food Seaweed Chips" are made from seaweed.
Many snacks are being developed to satisfy consumers' tastes, enjoyment, health, and unique characteristics. Therefore, consumers need to make informed choices, consider nutrition, and consume healthy snacks in moderation.

 


As the trend toward healthier eating habits continues, snacks that emphasize nutrition and healthy ingredients are gaining popularity. Embracing the concept of "healthy pleasure," snacks that feature quality protein sources are making their debut. High-protein snacks include Pulmuone's Tofu Chips, Haitai's Snapea Chips made from chickpeas, and Jonggaegnang's Tastyn Protein Chips. The snack market is evolving to meet the tastes of diverse consumers by satisfying their desires for taste and enjoyment while taking into account health, consumer trends, and the use of high-quality ingredients.

'Korean Snack Market Trends' 저작물은 "공공누리 2유형 출처표시 + 상업적 이용금지" 조건에 따라 이용할 수 있습니다.