HBAF almonds stands for Healthy But Awesome Flavors and is a product of the Korean almond importer Gilim. HBAF almonds are available in various tastes, such as Honey Butter Almond, Wasabi-flavored Almond, Roasted Corn-flavored Almond, Caramel Almond & Pretzel, and many more. The almonds gained popularity during the honey butter trend in South Korea in 2015 when the company launched their Honey Butter Almonds brand. At the time, convenience stores were sold out on Honey Butter products due to the craze behind this interesting taste. 

Since then, HBAF has grown and is now exported to over 16 countries. The total export value of HBAF almonds amounts to a yearly 140 million won. The operating margin of HBAF is over 10%, that is a rare feat in the food industry. HBAF is delicious as a snack, and a good snack companion with alcoholic drinks.

Nowadays, HBAF has become a steady selling among foreigners looking for souvenirs from their trip to Korea. The unique and colorful packaging of HBAF allows it to compete with other products effectively. Before HBAF, it was very common to see almonds packaged in transparent bags without playful branding characteristics. But not only that, the zipper bags used by HBAF ensure a sturdy packaging of the product. The branding and product design of HBAF has therefore contributed to its success as a popular food item from Korea not only domestically but also worldwide. 

In fact, HBAF was listed in Saveur Magazine’s Top 100 Favorites From the World of Food.

With HBAF almonds, you can have all the delicious and fun flavors of a treat, with the health benefits of a nutritious snack! Whether you’re in the mood for a savory crunch with the Wasabi Almond, or a sweet kick from the Caramel Almond & Pretzel, there’s an HBAF almond for every taste bud.