With the rapid change of agricultural products consumption environment due to COVID-19, online promotion is emerging as a mainstream worldwide. The trendiest ones are YouTube live with influencers, online large-scale fairs, and social media promotions. Singer Kevin Woo has recently sparked a sensation online with an agricultural products themed challenge. As Korean agricultural products are also evaluated online, including YouTube, online channels are becoming more important for agricultural products promotions.

#Online Trend, Korean Agricultural products
Kevin Woo, a U.S.-based singer, recently launched the ‘Awe-Ssam Challenge’ online. Aimed to promote understanding of and to live in harmony with various races and cultures, this challenge was attended by influencers Cathy and Ashely. ‘Awe-Ssam’comes from the Korean ‘ssam’ culture, in which meat and garlic are wrapped in lettuce and sesame leaves, alluding to the pronunciation of ‘Awesome’. Kevin Woo said, “I hope that we can also live together just as the various ingredients harmonize in the wrap to maximize the taste and nutrition.”
Food YouTuber ‘Strictly Dumpling’ also made his followers feel closer to kimchi through a YouTube broadcast. He especially added more fun through ‘Finding the Best Combo’, which added kimchi to local food such as burgers and French fries. In fact, the full video posted thereafter recorded 160,000 views in just two days. One follower even commented, “Kimchi is seriously the best thing that a human being has ever created!”
Fung Bros also presented a dish using mushrooms. After tasting, they highly praised Japchae (Stir-fried glass noodles and vegetables), Bulgogi, and hamburger made of Korean mushrooms and even suggested the viewers to try making them on their own. 

Tip.
Visit the website below to check out more information about K-FOOD Weekend live.
https://atcenteramerica.com/events/k-food-weekend-2021-2-2/

#Enjoy with #Influencers, Korean Food Live 

①Kevin Woo, Korean Ssam Culture with Meat and Garlic!
“In Korea, we wrap meat with various ingredients such as kimchi, garlic, and ssamjang (Red chili and soybean paste) in vegetables such as sesame leaves or lettuce and eat them at once. This combines and blends well the tastes of different ingredients together, allowing us to eat a balanced diet with various nutrients.”
https://www.youtube.com/watch?v=UAgGiHXIE64

②Strictly Dumpling, Local Food that Goes Well with Kimchi!
“I want to show you how many different ingredients and kimchi go together. We’ll try it with salad, craft mac and cheese, Wendy’s burgers, French fries, and more. I had tacos and kimchi together and they were even more delicious.”
https://www.youtube.com/watch?v=FWCK264AaxU

③Fung Bros, A Dish Made with Korean Mushrooms!
“We cooked fresh and clean Korean mushrooms right away to eat enoki mushroom japchae, king oyster mushroom bulgogi, and shiitake mushroom hamburger with gochujang. They were all too delicious that we even forgot that we were in the middle of a live broadcast. We also want to know about other menus using mushrooms.”
https://www.youtube.com/watch?v=PYMIT5zhorM

#Korean Food Tastes are Evaluated ‘Online’
Recently, a Korean food taste evaluation was held online for non-Koreans. 150 foreign nationals from 7 countries, including the Philippines, Russia, Australia, and Brazil, participated and evaluated the products of 30 exporting companies based on country-specific dietary information and preferences. This fair was held online due to COVID-19, which has prevented the promotion of Korean agricultural products abroad, under the supervision of the Korea Agro-Fisheries & Food Trade Corpora- tion (aT). The ‘K-Foodies’ evaluation teams of 150 foreigners in Korea who evaluated K-FOOD online plan to participate in small-scale fairs held at export sites in the future. They will be playing an active role as global supporters of K-FOOD, such as promoting Korean food culture and products they have experienced on social media.