Processed ginseng products exported by “B&G is Life”, a Korean food company, has changed the awareness that ginseng is bitter. They are refreshingly sweet, giving consumers a highly different impression from other ginseng products. Particularly, whole ginsengs with rootlets intact are undeniably top of the range in visual and gustatory aspects. In addition, YASAM, another product of B&G is Life that contains a plenitude of saponin of ginseng and minerals and polyphenol of palm sap, is drawing a great deal of attention as a tasty and healthy ginseng beverage from consumers all around the world.

#Increasing brand image with US FDA registration

B&G is Life was able to greatly raise the brand image of its products as it succeeded in registering its products in the US Food and Drug Administration(FDA) in 2018 with a help of the Korea Agro-Fisheries & Food Trade Corporation(aT). Currently, the company has cooperators in Singapore, Thailand, Vietnam, Cambodia, and China, and exports more than USD 84,000 of processed ginseng products each year. The company is experiencing the effects of the registration in the US FDA. As the reliability of its products increases thanks to the registration, requests for the products are received from other regions including Hawaii, Germany, and Singapore. In addition to the registration, the company founded a way to increase added values of the products using a distinct packaging system that retains the taste and quality distinguished from other processed ginseng products. Since the registration, the number of business talks on the export to the United States, Singapore, and others has been on a continued rise, in addition to the sales of the ginseng products through major domestic department stores, deluxe hotels, and online malls.

#Promotion of premium ginseng products

The unique taste and the improved product quality have made the brand image of the products enhanced to be the luxurious and premium level, and accordingly the number of inquiries for the products from American buyers is increasing and the export volume is going up as a result.

Kim Young-ju, CEO of B&G is Life, said, “The sales are expected to increase each year as the product image has improved to be high-end, premium products after the US FDA registration in 2018. Especially the products certified by the US FDA were also certified by Singapore. So, now we have a firm foothold to expand our export to the Southeast Asian market including Singapore.”

The products B&G is Life exports were internationally certified and thus recognized for their own quality by foreign buyers. Unlike other steamed ginseng products, ginseng B&G is Life produces have fine roots, stimulating the purchasing desire of consumers. Among many products, “Origin Gold” is sweet unlike other steamed ginseng so that it can appeal to consumers who are not much fond of the bitter taste of ginseng. With the fine roots remained intact, it is one of the top-class products visually and gustatorily. Also, “YASAM” contains an ample amount of saponin of ginseng and minerals and polyphenol of palm sap and is not only delicious but healthy. The ginseng beverage is thus drawing great attention from many consumers around the world.

#Further efforts to expand export to southeast asian market besides america

A ginseng beverage that is safe to drink regardless of age and gender needs to contain no coloring, synthetics, preservatives, and sugar. “ALMIGHTY”, another product of B&G is Life, is that kind of product made only with Korean ginseng and natural palm sugar obtained from palm trees by grinding processed whole ginseng without chemical additives. So, it is also gaining popularity as a health food.

B&G is Life is taking one step forward to become a world-class beverage company with this differentiated product. The company pioneered the market and concluded sales contracts with Thai buyers.

Kim emphasized, “We have earned some benefits from the US FDA registration. We are strengthening our presence in the global market as our ginseng beverage added with natural palm sap is gaining popularity as a healthy beverage among many health-conscious consumers around the world.”

Inquiries: B&G is Life CO., LTD.

Tel: +82-63-838-0883

E-mail: mirinfo@naver.com

Website: www.bng.life