#Korea Agrafood spreads Samgyejuk and Samgyetang to the world

In expanding exports of Maniker F&G’s samgyejuk to the world, the has played a huge role. Export has jumped significantly after Maniker F&G was introduced in the April 2019 issue, as import requests from buyers including Hong Kong, the United States, and Japan, who read the article flooded in. Based on the popularity of samgyejuk last year, Maniker F&G has decided to capture their taste buds with samgyetang this time.

#Purchase hiked by foreign buyers who spot the article

When a piece of writing on Maniker F&G was published in April, foreign buyers expressed enthusiastic responses. After seeing the article, a buyer from Hong Kong requested a sample of samgyejuk. The first export to Hong Kong was achieved in a month after Maniker F&G sent the sample. While samgyejuk was already being exported to Japan, additional orders continued after the April 2019 issue. The reason was that the detailed data of samgyejuk as a premium health food made from luxurious ingredients has impacted greatly to increase their purchase. In particular, in the U.S. market, the demand for -Americans who eat porridge surged significantly stimulating the desire to purchase. The TaWa Group of China, operating more than 50 hypermarkets in the United States, requested the production of 200 additional copies of to advertise samgyejuk and quickly supplied it. Due to the influence of these various promotions, Maniker F&G's export volume has climbed by more than 30 to 40% compared to that of in November 2019.

Yoon Du-hyun, the CEO of Maniker F&G, said, “Through ’s article, the demand for samgyejuk went up owing to the fact that it is made of high-quality healthy ingredients like ginseng, dates, and chestnut.”

#Expected to expand exports of Samgyetang following Samgyejuk

Maniker F&G is also focusing on exporting samgyetang based on the popularity of samgyejuk. The company has already obtained export workshop approval from USDA to ensure quality and safety. Samgyetang is currently exported to the United States, Canada, Hong Kong, and Japan, and it is formulated to suit the tastes of locals. In addition, as it is widely known as a health food that boosts immunity, exports continue to soar in the era of COVID-19.

The taste of samgyetang is also differentiated with 4-year-old fresh ginseng, first-rate dates, and chestnuts added as raw materials. A series of positive reviews are provided from buyers acknowledging it a fine health food.

As it is well received in overseas markets, exports of samgyetang were able to reach USD 1 million last year. As of this year, it plans to constantly check the reaction of local customers and release new products that reflect consumer demand with the goal of exporting USD 2 million.

Maniker F&G

Tel: +82-31-899-1151

Fax: +82-31-899-1100

E-mail: kjy341@manikerfng.co.kr

www.manikerfng.com

#Makes its name overseas by Korea Agrafood

The Jonaegi Sweet Potato CO., LTD. has recently gained momentum in its exports. The demand for products is increasing as awareness of health has risen at every corner of the world due to the outbreak of COVID-19. While products were introduced in July issue of last year as healthy convenience foods and meal replacements, the company is enjoying a great outcome. The excitement is on the rise to export by developing new products with excellent health improvement in addition to the existing main products such as dried sweet potato and sweet potato jelly.

#Korea Agrafood is an essential channel for export

The CEO Hwang Owi-bun of Jonaegi Sweet Potato has been insanely busy lately. This is because company’s email inbox is flooding in with export inquiries after gaining popularity as healthy products among overseas buyers. While the export route has been stagnant in the first half of the year as air fares surged due to the outbreak of the global health crisis, the health awareness was raised, and Jonaegi’s products made entirely of sweet potatoes are being illuminated. The products are manufactured only from agricultural products such as Jonaegi sweet potatoes and ceylon moss without any chemical seasoning. The Jonaegi sweet potatoes are rich in dietary fiber to make one feel satiated and are especially good for diet.

The company that recently inquired about the product is ‘T-Brothers’ located in Vancouver, Canada, and is pursuing exports for Sweet Potato Caramel and Sweet Potato Raw Potato Powder. Up till now, exports have been made to the U.S., China, and Vietnam, but this is the first time to Canada.

The CEO Hwang said, “With the spread of COVID-19, immunity has become the top priority for everyone, and it seems that the perception that healthy convenience food and snacks are good is expanding in the overseas as well. After our products were explored on last year, buyers from Indonesia and Vietnam reached out to ask about trading, and Canadian buyers contacted us after they learned about our products through them.”

#Best Opportunity for SMEs

The CEO Hwang expressed his gratitude to for internationally announcing its products for the first time. It is very often difficult for small companies to promote on a global level, but they took the lead in publicizing on behalf of the company. As it is a magazine published by the Korean government agency, the Korea Agro-Fisheries & Food Trade Corporation(aT), it is said to have earned trust from overseas buyers. Above all, the fact that the products were presented as simple substitute meal and healthy snack that fit the current food culture trend was effective in exporting. Thanks to this, the release of bitter gourd and sweet potatoes, which are good for blood pressure control and diabetes, has recently started a countdown. It has acquired a patent from the Korean Intellectual Property Office, and will start selling it from the end of this month.

The CEO Hwang emphasized, “The network is well established between buyers. This means that any buyer can advertise products once they are familiar with them. As was the first to promote our products abroad, it has been an enormous help in raising awareness. In the future, I will continue to develop products that are good and natural for the body.”

Jonaegi Sweet Potato CO., LTD.

TEL: +82-51-403-9996

FAX: +82-51-404-4528

E-mail: bm06000@naver.com

http://sweetpo.alltheway.kr