Noodles are one of the most popular ingredients in Korean, Japanese and Chinese cuisine. Throughout Asia, noodle dishes are basic staples, each reflecting the unique culinary characteristics of its country. While wheat noodles are now the mainstay of noodles in Korea, until the early 20th century, Korean people enjoyed buckwheat noodles. Traditionally made by pressing, buckwheat noodles lacked the gluten found in wheat flour. Although it had been a popular noodle option for centuries, the low stickiness of buckwheat and the limited production volume limited its versatility in noodle varieties. The flour noodle culture began to flourish in Korea with the introduction of wheat to the Korean Peninsula four centuries ago, coinciding with the development of the flour milling industry in the 20th century. Today, noodles encompass a wide variety of products produced by different methods. According to the Ministry of Food and Drug Safety's Food Code, noodles are made from grain flour or starch, formed, heat-treated, dried, and classified into categories such as fresh, deep-fried, dried, and fried noodles. According to FIS statistics, domestic noodle production volume reached KRW 3.9911 trillion in 2022, with an average annual growth rate of 8.5% since 2018. Noodles have long been valued as a popular food. Their continued popularity can be attributed to continuous adaptation and development to meet consumers' changing needs. Today's noodle market is characterized by various trends, including healthy options, premium varieties, unique flavors, vegan alternatives, and sustainable choices. The growing demand for noodles as a healthy and convenient meal has led to the introduction of healthy noodle alternatives that are low in calories and carbohydrates and high in protein. Pulmuone introduced "Bean Curd Noodles" made from bean curd, while Chungjungwon launched "Soy Bean Noodles" (pho, noodles in cold soybean soup) to meet low-carb preferences. Nongshim introduced "Shin Ramyun," a non-fried dried noodle, promoting it as a healthier ramen option. Among the developments in the noodles market are several interesting collaborations and unique experiences. Following the popularity of the Muktaekang snack trend, Nongshim introduced "Muktaekang Cheongyang Mayo Ramen" to meet the needs of consumers seeking exotic flavors. Paldo launched "Strawberry Paldo Bibim Ramen" for a limited time in 2024, and Samyang, known for its "Buldak Ramen," launched "Hot Chicken Habanero Lime Buldak" for the U.S. market. The noodle market is expected to see further expansion of innovative products due to evolving environmental changes and the development of new materials. Innovative noodles using food tech technology to maintain health and texture, such as those made from bananas or kernza instead of traditional grains, are expected to gain traction.

Larasweet is a leading domestic ice cream brand known for producing low-sugar, low-calorie ice cream. Instead of using traditional sugar, the brand uses alternative sweeteners such as 'allulose' and 'stevia.' One of Larasweet's standout products is the Cream Roll, which contains only 2g of sugar, a 10% reduction compared to similar whipped cream rolls. The brand's flagship products include the Low Sugar Chocolate Bar and the Low Sugar Cream Roll. The Chocobar line is available in three flavors: Choco, Vanilla and Matcha, with total sales reaching 5 million units in just 5 months since its launch. In addition, the Cream Roll is available in two flavors: fresh cream and chocolate. Remarkably, cumulative sales of the Cream Roll exceeded 100,000 units within the first 10 days of its release. Lalasweet's pint products include "Vanilla Bean" made with ground vanilla beans, "Chocolate" made with cocoa powder, "Matcha" made with organic matcha from Jeju, and "Strawberry" made with 24% domestic strawberry pulp. There is also "Yogurt" with lemon juice added to fresh yogurt, "Mint Choco" that features a distinctive white color without the use of artificial colors, "Milk Tea" with Uva black tea, "Cheesecake" with crumbles, "Cookies & Cream" with crunchy cookies and sweet cream. The Melon flavor features melon chunks, the Walnut flavor contains 3% walnut kernels, and the Fresh Milk flavor heroes the natural flavor of milk. Monaka-type products include "Fresh Milk Monaka," which gives you a refreshing and rich milk taste with 50% milk content, and "Chocolate Monaka," which adds chocolate flavor. Each contains 125 calories. Made from locally produced red beans, "Red Bean Monaka" is sweet and clean and contains 170 calories. "Rice Monaka" contains 0.6 g of sugar and 110 calories, with a savory and sweet rice topping. There are also two types of "Bbangsand". Fresh Milk Bread Sandwich" combines the taste of soft milk-flavored ice cream and moist castella. Rich chocolate ice cream is topped with sweet chocolate syrup in "Chocolate Bread Sandwich." Lalasweet products are available at prominent convenience stores, online platforms, and major retail outlets nationwide. You can purchase these delicious treats through E-Mart Mall, including "Obanjang" and "SSG Delivery." In addition, Lalasweet has been recognized as Market Kurly's top product. In addition, through Coupang's early morning delivery service, Rocket Fresh, and "Baedal Minjok" B-Mart, which guarantees immediate order delivery, you can enjoy these delicacies within just 30 minutes of placing your order right in the heart of Seoul. Notably, Lalasweet has maintained its position as the best-selling product at Market Kurly and B-Mart for three consecutive years from 2021 to 2023. For those who prefer to shop at brick-and-mortar stores, Lalasweet ice cream is available at Lotte Mart stores nationwide from October 2021, followed by Homeplus stores nationwide from December the same year. It is also available in the Gourmet 494 section of Galleria Department Store starting March 2022. Starting April 2022, Larasweet ice cream is also available at CU convenience stores nationwide.