Oasis Co., Ltd., a fast-growing leader in the Korean delivery market, has established itself at the forefront of voice commerce with the launch of the Oasis Giga Genie Service in August 2022. This innovative service leverages KT’s Giga Genie, the AI speaker with the largest market share in Korea, to provide a seamless grocery shopping experience powered by voice recognition technology. Known as the Oasis Market Voice Shopping Service, it allows users to order fresh produce from local farms simply by speaking. Combining its expertise in dawn delivery and IT development as a food-tech innovator, Oasis was honored with the prestigious Food & Food Tech Award in October 2024, further solidifying its status as an industry pioneer. In its promotional video, a famous Korean actress in an apron looks busy cooking in the kitchen. As she cooks, she effortlessly orders ingredients in real time using voice commands. By saying, “Genie, Oasis Market,” she activates the Oasis Market Voice Shopping Service. The process is simple: with just three basic voice commands - “Add to cart,” “Buy,” and “Pay” - fresh groceries are delivered right to her doorstep by 7 a.m. the next morning. This system allows her to replenish items instantly without interrupting her routine. For example, if she runs out of milk, she can simply say, “Genie, add milk to the cart.” Similarly, if she runs out of eggs while cooking, a quick command like, “Genie, add eggs to cart,” ensures a seamless replenishment experience. Many people find it inconvenient to leave their homes and visit physical stores for grocery shopping. This is especially true for busy homemakers, seniors living alone, people with disabilities, and those with limited mobility. For these groups, Oasis’ voice-activated AI grocery shopping service offers a highly practical solution. While online shopping has become commonplace, it can still pose challenges for those who find it difficult to navigate computer systems or access online platforms. The Oasis service fills this gap by providing an easy-to-use and accessible alternative. In addition, KT Giga Genie subscribers in Korea can use the service without additional membership registration. Delivery information is seamlessly pre-populated using the subscriber’s Giga Genie account details, and payments can be conveniently added to the user’s KT bill or processed through Genie Pay for a quick and hassle-free transaction. Oasis has established itself as a leading food-tech company that offers high-quality organic and eco-friendly products at competitive prices. The company has developed a nationwide order and delivery system, including dawn delivery, same-day delivery, and courier services, to meet customer needs and drive growth. Founded in October 2011 as Woori Networks Co., Ltd., Oasis opened its first offline store in January 2013 and rebranded in June 2017 as Oasis Co., Ltd. The launch of the Oasis Market online platform in 2018 marked a major milestone for the company. By October of that year, the number of offline stores had grown to 31. Its online membership has experienced remarkable growth, reaching 100,000 members by June 2019 and 500,000 members by November 2020, and finally surpassing 1 million members by July 2022. Oasis currently operates the online platform www.oasis.co.kr with an impressive 1.9 million online members. In addition, the company manages 53 offline stores serving 900,000 registered customers. Building on this strong foundation, Oasis has formed strategic partnerships with major companies such as KT, K-Bank and E-Land Retail. The company is also diversifying its business portfolio by expanding into emerging areas such as quick commerce and live commerce. Its sales have surged from KRW 140 billion in 2019 to KRW 470 billion in 2024. The company expects to reach KRW 500 billion in sales by 2025, further cementing its position as a leader in Korea’s food-tech and retail sectors.

Dairy products in Korea are classified into three main categories: cheese, butter, and fermented milk. While domestic raw milk consumption has declined, overall demand for dairy products continues to grow. As of 2021, Korea’s dairy market revenue reached approximately 3.6 trillion won, with fermented milk leading in consumption, followed by cheese and butter. The prolonged impact of the global pandemic has heightened the focus on immunity and wellness, fueling a “healthy pleasure” trend that emphasizes enjoyable, health-oriented products—a shift evident in the rising popularity of innovative dairy items. Fermented milk is processed milk made by fermenting milk with lactic acid bacteria and other ingredients. The fermented milk market has experienced considerable growth driven by increased consumer interest in health, coupled with various product launches targeting this demand. Probiotic-rich products that support digestive health are particularly popular, with new offerings reducing sugar content while enhancing nutritional value. Notable products include hy’s PRONIQ, Korea’s first spoonable probiotic yogurt; Seoul Dairy Coop’s Duoan, which combines red ginseng and probiotics; and Namyang Dairy’s Bulgaris Fit, formulated with patented probiotics that support fat reduction. Cheese is produced by adding lactic acid bacteria, rennet, and organic acids to milk or dairy products. The cheese market in Korea has shown an average annual growth rate of 5.4% since 2018. This growth has been fueled by health-conscious trends, evolving tastes towards Western flavors, and expanded cheese distribution. There has been a notable rise in demand for cheese as both a cooking ingredient and a snack, leading to the development of a diverse range of new cheese products. Key offerings include Sangha Cheese’s “Ricotta Cheese,” Imsil Cheese Cooperative’s “Grilling Cheese,” Seoul Dairy Coop’s “Farm Outing String Cheese,” and Binggrae’s “High-Protein Slice Cheese.” Butter, which is made by separating and fermenting milk fat, has also gained traction as more consumers embrace home baking and cooking, driving demand for premium butter products. In 2021, Korea’s butter market was valued at 42.2 billion won, with forecasts predicting growth to 35.9 billion won by 2026. Leading products include Seoul Dairy Coop’s Morning Butter and Pasteur’s Healthy Fermented Butter. Imported butter is also becoming more popular, expanding the premium market. Notable imports include “Isigny AOP Butter” from France’s Isigny region and “La Conviette Butter,” which has become a French luxury butter. In light of these trends, the Korean dairy market is poised for continued expansion, with a broader selection of products that focus on both taste and health.