In Boseong County, Jeollanam-do, Lee Sun-hwa, the owner of Bugwang Green Tea, produces two tons of tea products annually from her 4,000-pyeong tea field. Situated among the region’s renowned tea fields, her spacious home doubles as a tea production facility and a cultural institution dedicated to teaching traditional tea techniques. Lee handpicks and processes the tea leaves, creating and selling her products directly. Bugwang Green Tea’s flagship product, “Wang-ui Noewoncha” (King’s Single Tea), is a traditional fermented tea believed to have been favored by Admiral Yi Sun-sin. This traditional tea, often called “King’s Single Tea” or “Noewon Tea” for its reputed mind-clearing effects, features a 6-centimeter diameter, a thickness of 0.6 centimeters, and weighs 60 grams, with leaves aged for over six years. To prepare, a single tea disc is simmered with two liters of water over low heat for approximately 30 minutes. Traditional Korean teas such as this have primarily evolved and been preserved through local, family-based handcrafting methods. Cholocwon Co. Ltd., led by CEO Song Jum-cheol, produces a range of liquid teas using a variety of native Korean fruits, including citron, jujube, ginger, Hallabong, cheonggyul, and strawberry. Their products are distributed domestically and exported internationally. Cholocwon’s liquid teas are rooted in traditional Korean culture, transforming the homemade practice of preparing and enjoying liquid teas into convenient commercial offerings. Consumers can create their own beverages by mixing the appropriate amount of liquid tea with water. Depending on the ingredients, these teas offer distinct health benefits. As health consciousness grows, so does the demand for high-quality, functionally diverse tea products, reflecting an increasing appetite for premium options and variety. The market shift towards tea as a healthy, functional beverage has attracted food specialists, pharmaceutical companies and large domestic corporations that previously focused on carbonated beverages. This has spurred significant innovation and expansion in the liquid tea sector, resulting in a wider range of offerings and improved safety standards. Meanwhile, specialty tea companies continue to lead the infusion and powdered tea markets. Infusion teas, which include tea bags and loose-leaf varieties, consist primarily of green tea, black tea, herbal teas and grain teas, and are available in packaging options such as bulk zipper bags for tea bags or loose-leaf use. Liquid teas include beverages such as green and black tea infusions, as well as fruit-based beverages such as citron and ginger teas. Powdered teas-also known as granulated teas-transform ingredients such as ginseng, green tea, and adlay into convenient powder forms. Examples of infusion tea products include Damteo’s “Solomon’s Seal Tea,” Nokchawon’s “Organic Pure Green Tea,” Ssanggyesa’s “Persimmon Leaf Tea Made by Master Kim Dong-gon,” Danongwon’s “Cassia Seed Tea,” and Osulloc’s “Samda Honey Pear Tea.” In the liquid tea category, notable products include Namyang Dairy’s “17 Tea for a Lighter Body,” Kwangdong Pharmaceutical’s “Kwangdong Corn Silk Tea,” Woongjin Foods’ “Woongjin Cassia Seed Tea for Clear Vision,” Dongsuh Foods’ “Dongsuh Barley Tea,” and Lotte Chilsung Beverage’s “Added Barley Tea Plus.” Examples of powdered tea products are Damteo’s “Pumpkin Latte,” Good Life Research Lab’s “Kitchen Gourmet Double Harmony Powdered Tea,” Korea Ginseng Product Corporation’s “Hometown Gold Jujube Tea,” Kotsam Food’s “The Ssanghwa Tea,” Teazen’s “Teazen Organic Matcha,” YS’s “Dr. Kim O-gon’s Rich Ssanghwa Tea,” and Dongil F&T Co., Ltd.’s “Dongil Cornflake Cheonma Tea.” Tea has established itself as a cornerstone of Korea’s health industry. What began as a traditional cultural practice has evolved into a functional health food category, offering numerous beneficial properties while serving as a flavorful, aromatic substitute for drinking water. While ready-to-drink (RTD) liquid teas, primarily led by large companies, dominate the market, the production and distribution of infusion teas, which remain closely tied to Korea’s traditional tea culture, are also on the rise. Since 2017, the Korean tea market has experienced continuous growth, driven by the trends of industrialization, premiumization, and diversification.

Larasweet is a leading domestic ice cream brand known for producing low-sugar, low-calorie ice cream. Instead of using traditional sugar, the brand uses alternative sweeteners such as 'allulose' and 'stevia.' One of Larasweet's standout products is the Cream Roll, which contains only 2g of sugar, a 10% reduction compared to similar whipped cream rolls. The brand's flagship products include the Low Sugar Chocolate Bar and the Low Sugar Cream Roll. The Chocobar line is available in three flavors: Choco, Vanilla and Matcha, with total sales reaching 5 million units in just 5 months since its launch. In addition, the Cream Roll is available in two flavors: fresh cream and chocolate. Remarkably, cumulative sales of the Cream Roll exceeded 100,000 units within the first 10 days of its release. Lalasweet's pint products include "Vanilla Bean" made with ground vanilla beans, "Chocolate" made with cocoa powder, "Matcha" made with organic matcha from Jeju, and "Strawberry" made with 24% domestic strawberry pulp. There is also "Yogurt" with lemon juice added to fresh yogurt, "Mint Choco" that features a distinctive white color without the use of artificial colors, "Milk Tea" with Uva black tea, "Cheesecake" with crumbles, "Cookies & Cream" with crunchy cookies and sweet cream. The Melon flavor features melon chunks, the Walnut flavor contains 3% walnut kernels, and the Fresh Milk flavor heroes the natural flavor of milk. Monaka-type products include "Fresh Milk Monaka," which gives you a refreshing and rich milk taste with 50% milk content, and "Chocolate Monaka," which adds chocolate flavor. Each contains 125 calories. Made from locally produced red beans, "Red Bean Monaka" is sweet and clean and contains 170 calories. "Rice Monaka" contains 0.6 g of sugar and 110 calories, with a savory and sweet rice topping. There are also two types of "Bbangsand". Fresh Milk Bread Sandwich" combines the taste of soft milk-flavored ice cream and moist castella. Rich chocolate ice cream is topped with sweet chocolate syrup in "Chocolate Bread Sandwich." Lalasweet products are available at prominent convenience stores, online platforms, and major retail outlets nationwide. You can purchase these delicious treats through E-Mart Mall, including "Obanjang" and "SSG Delivery." In addition, Lalasweet has been recognized as Market Kurly's top product. In addition, through Coupang's early morning delivery service, Rocket Fresh, and "Baedal Minjok" B-Mart, which guarantees immediate order delivery, you can enjoy these delicacies within just 30 minutes of placing your order right in the heart of Seoul. Notably, Lalasweet has maintained its position as the best-selling product at Market Kurly and B-Mart for three consecutive years from 2021 to 2023. For those who prefer to shop at brick-and-mortar stores, Lalasweet ice cream is available at Lotte Mart stores nationwide from October 2021, followed by Homeplus stores nationwide from December the same year. It is also available in the Gourmet 494 section of Galleria Department Store starting March 2022. Starting April 2022, Larasweet ice cream is also available at CU convenience stores nationwide.