Welcome to SIAL InterFOOD 2022

Krista Exhibitions and SIAL Group proudly present

In early 2023, Devotion Foods, a company specializing in the research, development, and production of plant-based meat products and related materials, achieved a significant milestone with the independent development of a plant-based muscle fiber material. Building on this success, the company now produces and sells 2.5-generation plant-based meat products and materials that are over 90% similar to real meat. In addition, Devotion Foods has developed and launched a range of plant-based products, including shrimp, pork, and eggs. The company also launched plant-based shrimp dumplings and gyoza last year. Devotion Foods’ products are cholesterol-free and composed entirely of plant-based ingredients, offering a meat-like texture and quality. Founded six years ago, the company developed plant-based fat, protein, and browning solution materials in 2018. In 2019, they completed SGS food composition and safety tests for their plant-based meat product, Devotion Meat. That year, they also developed technology to maintain and produce the solidification point of plant-based fats. By 2020, they had established a mass-production process for plant-based meat. In 2021, the Eumseong factory was awarded ISO 22000, FSSC 22000, and HACCP certifications for its food safety management systems. In 2022, the company obtained JAKIM Halal certification, registered with the U.S. FDA, and received the European V-Label certification for its Tteokgalbi (grilled short rib patties), minced meat, and other products. In addition, the company was recognized as one of the U.K.’s FOOD TECH 500 companies for two consecutive years, in 2022 and 2023. Devotion Foods’ core product range includes Devotion Meat, five varieties of Devotion Meat Seasoning Patties, Devotion Plant-Based Zero Cholesterol Original King Gyoza, Devotion Plant-Based Zero Cholesterol Shrimp-Flavored King Gyoza, and Plant-Based Meatballs. Devotion Meat is a soy-based plant-based meat made entirely from plant-derived ingredients. Its plant-based fat composition provides a tender texture, closely mimicking real meat. Unlike other domestic plant-based meats, it is gluten-free and has the lowest calorie and sodium content among local plant-based patties. Additionally, it delivers meat-like juiciness, browning effects, and a rich flavor through the use of natural yeast, which are not commonly found in traditional plant-based meats. The Devotion Meat Seasoning Patties are crafted from Devotion Meat and feature seasonings that cater to a range of flavor profiles: Spicy Pork Stir-Fry, Bulgogi, Plantar Taco, Herb Salt, and Pork Stir-Fry. The Devotion Plant-Based Zero Cholesterol Original King Gyoza is a 100% plant-based dumpling that substitutes pork with Devotion’s plant-based meat and incorporates eight fresh vegetables, including shiitake mushrooms and onions, following Devotion’s proprietary recipe. The product competes with traditional meat dumplings in both taste and texture. The company also offers a plant-based shrimp-flavored gyoza, made from soy protein, seaweed, and paprika, which mimics the color and springy texture of real shrimp. Devotion Foods also plans to introduce Devotion Plant-Based Meatballs as a convenient, ready-to-cook option. Devotion Foods primarily operates in the B2B sector, supplying major companies such as Samsung Welstory and F&B businesses, including hotels such as the InterContinental. For B2C sales, they have partnered with offline retailers, including Lotte Department Store branches in Incheon, Bundang and Busan Gwangbok, as well as vegan specialty stores. Their products are also available on online platforms such as Naver Shopping, Coupang, 11th Street, Lotte Mall, and G.S. Home Shopping broadcasts. The company plans to export its products in the second half of 2024. After obtaining Halal certification in 2023, they conducted a trial sale at a supermarket chain in Dubai, which led to three subsequent sales. They aim to expand their product line in late 2024. In October 2023, they launched their products in New York and received positive feedback from U.S. consumers. Devotion Foods is in the final stages of a contract with a company in Los Angeles and is actively discussing export opportunities with companies in the Netherlands, Singapore, the U.K., and Taiwan.

Sunnyday exports kimchi seasoning in convenient, small blocks. The product is designed to assist international customers with no prior familiarity with kimchi culture in making their own kimchi. The Kimchi Sunseng Cube is made entirely from Korean agricultural products. The production process involves creating a liquid seasoning, aging it at low temperatures, freezing it at -30°C, and then removing moisture through freeze-drying. The seasoning includes 15 ingredients: red pepper powder, radish, ginger, garlic, green onion, onion, sea salt, anchovy sauce, kelp extract, and glutinous rice paste. Each cube weighs 42 grams (90 kcal). Making kimchi can be challenging, even for those who are already familiar with it. Once the salting stage is complete, the next step is to prepare the seasoning for flavor and fermentation using a variety of techniques and ingredients, including red pepper powder and anchovy sauce. The key to successful kimchi-making lies in the careful combination of these ingredients. Sunnyday has developed a convenient product that streamlines this complex process: the Kimchi Sunseng Cube. This innovation makes it simple for anyone, anywhere, to create kimchi with minimal effort. To use the Kimchi Sunseng Cube, simply dissolve one cube in a paper cup of water. In just five minutes, you will have a kimchi seasoning paste ready for use. Mix the paste with the main ingredients, such as cabbage or radish, and allow it to mature at a low temperature. During the fermentation process, the flavor develops and the beneficial kimchi bacteria become highly active. After making kimchi with the Kimchi Sunseng Cube, there will be 100 to 200 million kimchi per gram of kimchi two days later. The growth of these bacteria peaks between two to three weeks after preparation. The Kimchi Sunseng Cube is a highly versatile product that can be used to make a variety of dishes, including radish kimchi, bean sprout salad, and cucumber salad. The product is available in two versions: the traditional seasoning, which includes anchovy sauce and salted fish, and a vegan version that omits these ingredients. One cube is sufficient to season a standard-sized kimchi cabbage. The product is shelf-stable with a 36-month shelf life and meets all domestic certifications and international standards, including HACCP, HALAL, ISO 2000, VEGAN, and FDA. It was honored with the Food Week Excellence Award at the 2022 Seoul International Food Exhibition. Videos illustrating the use of the Kimchi Sunseng Cube are available for viewing on Sunnyday’s website and YouTube channel. The product’s effectiveness was demonstrated at its first overseas exhibition in Paris in 2023, where all 210 units were sold within the first two hours. Despite the price of KRW 14,000 per box, visitors who watched the video were quick to purchase without additional questions. Interestingly, the traditional version with anchovy sauce and fish was the clear preference among visitors at the exhibition, with a popularity ratio of 7:3 or 8:2 compared to the vegan version. Sunnyday began developing the concept of freeze-dried kimchi blocks in 2020. In December 2021, the company launched a kimchi block product using pre-made seasoning from a kimchi factory. To guarantee the distinctiveness of their offering, they unveiled the Kimchi Sunseng Cube with an innovative formula in June 2022. Within a month of its launch, the product was listed on the U.S. Amazon online store. In less than two years, export channels were established to over ten countries. The response from European markets has been exceptionally positive, with growing popularity in regions further from Korea, including the UK, Germany, France, Uzbekistan, the USA, Peru, Ecuador, Australia, Hong Kong, Vietnam, and Singapore. In addition, they intend to expand into Amazon markets in Germany and the United Kingdom in the near future. In 2023 alone, they exported approximately USD 60,000 worth of products to these countries, representing half of their total revenue for the previous year.