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K-Food Newsletter

Woomtree Co., Ltd.: A Sauce Specialist Exporting to Over 50 Countries
Date
2024-12-20 01:41:58
Hit
1395
Email
gnia@nicednb.com

Founded in 1978, Woomtree Co., Ltd. is a leading Korean sauce manufacturer with 47 years of experience in producing spices, premixes, sauces and traditional fermented pastes. The company exports more than 80 kinds of sauces to more than 50 countries, including the United States, Germany, France, Sweden, Italy, the UK, Russia, Thailand, Indonesia, Singapore, Hong Kong, Vietnam, Australia and New Zealand. The number of export destinations reached 45 countries in June 2024. In 2023, Woomtree’s sauce exports reached KRW 6.9 billion, reflecting steady growth, with sales in the first half of this year reaching KRW 3.3 billion. In Korea, Woomtree is recognized as the top player in the fresh wasabi market. Its seasoned dipping sauces are also popular.

Woomtree’s fermented pastes are produced using a unique process that sets them apart from competitors that typically rely on rapid high-temperature maturation. Rather, Woomtree ferments and ages its pastes in tanks 3 meters underground at 20-25°C for 20-25 days. This method enhances the authentic flavor of the fermented pastes. In addition, Woomtree does not use malt syrup in its products, which helps preserve the savory, clean flavors for longer without becoming overly sweet. These distinctive fermented pastes are a hallmark of Woomtree’s sauces and serve as the foundation for its signature flavors. The company’s emphasis on differentiation and localization has been a key driver of the growing popularity of Korean sauces in global markets, with Woomtree tailoring its sauces to complement K-Food using traditional Korean fermented pastes.



Some of Woomtree’s most popular products include “Naengmyeon Sauce,” “Jjolmyeon Sauce” (for spicy, chewy noodles), and “Noodles & Bibim Sauce,” which can be added directly to cold or chewy noodles without additional preparation. Other customer favorites include “Jeyukbokkeum Sauce” (for stir-fried pork) and “Bulgogi Marinade,” which offer convenient ways to prepare traditional Korean dishes. Export staples such as “Golbaengi Sauce” (for spicy sea snails), “Tonkatsu Sauce” and “Jellyfish Sauce” are consistently in demand. In Thailand, Woomtree’s soy sauce for marinated crab has gained immense popularity and has been localized to suit the region’s hot and humid climate, allowing consumers to easily prepare dishes such as marinated shrimp, salmon or crab at home.

The company’s Capsaicin Sauce, inspired by the global craze for spicy Buldak noodles, has become a hit across the Americas and Europe. Just a spoonful adds a fiery kick to any dish. Other popular products such as “Charcoal Grilled Stir-Fry Sauce,” “Strong Mustard Sauce,” and “Strong Wasabi Sauce” also enjoy steady sales. To cater to international consumers, Woomtree has introduced portable and lightweight 120g tube packaging. Health-conscious markets can now enjoy low-sugar options such as Low-Sugar Red Chili Paste, Low-Sugar Gochujang and Low-Sugar Ssamjang (a mix of red chili paste and soybean paste). Beyond traditional Korean sauces, Woomtree has reinvented globally popular flavors such as “Chipotle Sauce,” “Garlic Dipping Sauce,” and “Horseradish Sauce,” giving them a distinctly Korean twist to appeal to diverse palates worldwide.


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