Demand for low-calorie products, including konjac jelly, has recently increased in Vietnam as consumers become more concerned about weight loss and health. Products that feature exotic flavors such as durian, dragon fruit, and jackfruit, as well as low-sugar, low-calorie, and high-fiber content, are in vogue. In particular, Korean konjac jelly has been widely distributed throughout Vietnam due to its superior taste and higher brand recognition than local products.

Konjac jelly is a snack made with konjac powder and fruit flavors to create a jelly-like texture. Konjac, a dietary fiber derived from the root of a plant, has recently gained popularity as a diet food, attracting many consumers. It is virtually calorie-free, comes in a variety of flavors and has a chewy texture, making it a popular choice as a diet-friendly alternative.
On Shopee, Vietnam’s leading online shopping platform, you can find a variety of Korean konjac jelly products. Intake’s Sugalolo Konjac Jelly, Better Health’s One Meal Konjac Jelly, Health & Beauty’s Konjac Jelly, and Everydaze’s Vegan Konjac Jelly are among the many Korean brands available. Konjac jelly products sold online range from familiar flavors such as apple, peach, strawberry, and grape to more exotic flavors such as blood orange, plum, lychee, watermelon, and yogurt, appealing to Vietnamese consumers who like to try new flavors.
Consumers who have purchased konjac jelly on Shopee in Vietnam have left positive reviews: “The sweet and different flavors make it fun to choose and eat,” “It’s great as a meal replacement when on a diet, and with its low-calorie content, it’s easy to enjoy without feeling guilty,” and “The low-calorie content and convenient pouch form make it perfect for eating on the go.”