The Ministry of Agriculture, Food and Rural Affairs and the Korea Agro-Fisheries and Food Trade Corporation participated in the 2024 Alimentaria held in Barcelona, Spain, from March 18 to 21. Their collaborative efforts resulted in successful export consulting outcomes, generating a total value of USD15.7 million. Alimentaria, Southern Europe's largest food fair, has been a biennial event since its inception in 1976. Recognized as one of the industry's foremost gatherings, it attracts over 3,200 companies from 68 countries globally. The latest edition attracted more than 900 companies, with notable participants from Italy and Asian countries such as Thailand, China, and Korea. After a six-year hiatus due to COVID-19, Alimentaria resumed in 2018. The Korea Pavilion showcased a diverse array of promising export products, ranging from fresh foods such as kimchi, mushrooms, and red ginseng to beverages. Additionally, presentations from 10 exemplary K-food exporters added appeal to the pavilion's offerings. The Korean Pavilion also hosted a tasting event where visitors could sample authentic Korean cuisine. Unique menus such as "Cabbage Kimchi Tapas" and "Vegetable Sticks with Korean Fermented Sauce" were featured, combining K-foods such as kimchi and sauces with local delicacies. Visitors and buyers responded enthusiastically to this initiative. A visitor to the Korean Pavilion from the Spanish distribution industry was highly complimentary, saying, "This is the first time I have tasted white kimchi and radish served with local food, and the taste is truly amazing, perfectly complementing the tastes of the local Spanish people.”

Korean pancakes, or "jeon" in Korean, are one of the most popular traditional dishes in Korea. These savory treats are made by slicing or mincing meat, fish, vegetables, and more, and then frying them in a thick batter until golden brown. It's one of the most important ingredients in Korean cuisine, and you can easily make a variety of different types of pancakes at home. It makes savory and crispy appetizers and offers versatility in blending traditional cooking with modern creativity. In today's global culinary landscape, Korean cuisine, driven by the popularity of K-Pop, has captured the palates of food enthusiasts worldwide. Pancakes such as kimchi pancakes, seafood pancakes, and green onion pancakes have become household names among those fascinated by Korean gastronomy. What makes Korean pancakes so appealing is their accessibility - thanks to simple recipes, you can easily recreate these delicious treats anywhere. If you search for Korean pancake recipes online, you'll find several options for this appetizer, many of which use regular flour to make jeon. Pancake powder, on the other hand, is meticulously made by mixing flour, salt, sugar, starch, baking powder, and other essential ingredients in optimal proportions to create perfect pancakes. With no additional seasoning, this versatile powder simplifies the pancake-making process and allows you to experiment with different ingredients and flavors effortlessly. Amazon, the largest online retailer in the United States, offers a wide variety of Korean pancake powders, including favorites like CJ Beksul's Pancake Powder, O'FOOD Jeongjeongwon's Crispy Pancake Powder, Ottogi Pancake Powder, and Gompyo Pancake Powder. People who bought pancake powder from Amazon said, "It's my favorite pancake flour because it's very convenient to use for making Korean pancakes and makes them crispy," and "It's great to be able to buy pancake powder from a local Korean brand at a reasonable price, "I made kimchi pancake by cutting kimchi and mixing it with pancake powder and I am satisfied because it is easy and convenient to make and it is delicious," "It is easy to make without having to do the whole process from scratch, all you need is powder, and if you store it in a dry place, you can enjoy it for a long time. I plan to buy it again next time."